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Digital marketing methods

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Free samples – Free samples are great. They inspire more humanity or the predisposition of a brand. It is very common to see juice stands in Walmart with promoters who offer people a free sample of the latest release in a plastic cup for them to drink while they shop

Gift as added value – This type of promotion is one of the

most used in marketing. It consists of a gift of a product that has nothing to do with the main product.  For example, in Wal-Mart newsstands, it is common to see a magazine with a small gift agenda.

Coupons – Coupons are small vouchers with a symbolic value that can mean an advantage in favor (a discount in prices, the

sum of points, or free products, for example). Walmart offers the

m in plenty.

Digital marketing methods

Social networks – Starting in the 2000s, mainly with Orkut’s arrival, social networks became quite popular around the world as a new form of online socialization. Over time, social networks became an exciting space for companies looking for new channels to apply to Digital Marketing. Currently, various advantages encourage companies to be present on social networks. The first and foremost of them is the very high number of users present in them. This significant presence of users has turned social networks into a vital communication channel between companies and their consumers, becoming a powerful Relation

ship Marketing tool. Walmart uses its Facebook, Twitter, and Instagram pages to promote its products and content. The purpose and mission of the company are also promoted.

Direct emails – Walmart only sends direct emails to communicate a promotion

al message (for example, a special offer announcement or a product catalog).

Content Marketing – Content Marketing is all content made to educate, inform, or entertain a future customer. The idea is to inform people so that in the future they not only respect your

brand and have it as a reference, but also become clients of your company.

 

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