8 Powerful HVAC Website Tips to Increase Leads & Sales
Living in a tech-savvy world makes it necessary for every business to have an online presence. In the HVAC industry, more consumers now depend on the internet to find the services and products they need. There is no better way to have an online presence than to maintain a functional website that contains essential information about your business, such as location and contact information. The best HVAC website design incorporates below eight powerful tips to help you increase and business leads;
Make your website mobile-friendly
In a world where smartphones have become a part of every day’s life, more business owners are shifting to mobile-friendly websites. As of 2018, over 50% of people who searched for HVAC services online for both home and commercial properties used mobile phones. Making your website mobile-friendly will help you reach more potential clients as all your information is available to people who use both phones and laptop to search for your services. Don’t forget to ensure that the HVAC website design is responsive to mobile devices.
Include your contact information and link your social media pages
An HVAC website without contact information is useless. Customers need contact info such as phone numbers and an email address they can reach you on. Putting the contact info at the top of the website make it easier for customers to find. Customers need to know that there is a person behind the website. Put a “Contact Us” button within the website and make sure that there is always someone to respond to customer enquiries so that you don’t miss any future potential customers.
When marketing your HVAC business, having a social media presence is as essential as having a website. Customers expect reputable businesses to have active social media pages. Having a presence in platforms like Pinterest, Facebook, Twitter, and Instagram help you engage with your customers. Use social media to share blog posts from your website. If your business already has social media pages, link them to the website, preferably in the footer or header of each page.
Collect more potential client leads with a contact form on all pages
Contact forms play an essential role in generating potential client leads from your website. It’s the easiest way from the client to get in touch with you. While most people don’t like to pick up the phone to call unless it’s an emergency, filling out a contact form ensures that they will receive a call back from you. Make your website contact form stick out while making it personal and straightforward. Ensure you only collect the information you need such as customer name, contact information and which services they are looking for in your website.
Build authority with testimonials
Previous customer reviews and testimonials help potential clients make a purchase decision. Use testimonials to build trust and credibility with potential clients and to learn more about your ideal customer needs. A study conducted by Bright Local revealed that 91% of customers between 14-34 years trust online reviews as much as they trust personal recommendations. The study also revealed that 68% of all consumers are more likely to buy from companies with positive reviews.
Testimonials and reviews also help improve your website’s rankings. Search engines recognize new testimonials as relevant and fresh updated content to your website, thus improving your site authority.
Use photos of past projects
Adding photos of past completed projects will complement and dramatically increase the value of your testimonials. People love to see the story behind a review or a testimony. Using imagery storytelling as a marketing strategy by adding before, in progress and after photos will increase potential customers’ faith in your work and will help them during their purchasing decision process. Remember to respect copyright and privacy laws when taking photos to protect your business from lawsuits.
Place specials & promotions for urgency purchases
The biggest killer of e-commerce customer conversion rate is customer hesitation. Any time a customer thinks “I can buy that later” opens a door for a competitor to steal away your potential client. Having urgency promotions gets customers to take action and make a decision immediately. You can use popups to remind customers of limited time offers or offer free HVAC consultation services for a limited amount of time. Ensure to be subtle and not too pushy as this could turn off potential clients.
Add visuals & spacing to break up the text
The best HVAC website design should appeal to your potential clients and capture their attention. According to a study done in 2008, people who visit a website only read 28% of the text on the page. It would be best if you were more visually appealing to capture a client’s attention. You need to break up long text blocks and space out paragraphs using interesting images. Using pictures will grab visitors’ attention as they scan through your page and will hopefully entice them to stop and read the text. Incorporate visual hierarchy into your HVAC website design and pair it with a strategic contact form or a call-to-action. This action will get you closer to converting visitors to clients.
Use video to connect with your customers
Consumers love videos. They like to share videos and feel like part of the creation process. Maximize your video marketing and use it to provoke consumer reactions, tell a story, and explain how different HVAC systems work or entertain your clients. Video marketing, considered the hottest current marketing trend, will make your HVAC company standout.
You can use videos to introduce your teammates and visually arouse your audience with behind the scene footage of your team at work. Create mini-stories around your HVAC systems, the installation processes and focus on important key points while highlighting the benefits you offer your clients.
Conclusion
Build a strong and dependable online presence to benefit both you and your potential clients. Be an online resource for instantaneous answers and service solutions to attract HVAC leads while still giving your potential clients important information. The best HVAC website design incorporates an online portfolio of happy customer testimonials to convince your clients you are the right company for the job.