PURCHASING APP
With the rise of the Covid -19 pandemic ,the medical specialist have clearly shown that Covid-19 is transmitted through various ways and very fast thus deterring so many business from running.
I have come up with an idea that is an application or a code that consumers are going to download or dial and help them order any item from the supermarket or even fresh food, vegetables, electronic devices etc. The application is going to be way cheaper, faster, convenient in time saving ,Minimizing movement and congestion in town and streets hence safe during and after the Covid -19 pandemic. The application or a code will be favorable for both the consumer and the business people more so creating jobs opportunity. The survey that I conduct with some few samples I had it cleared indicated that the application can easily work for Kenyans .It is going to entail Name of the business or company ,items available ,prices ,delivery charges ,location address phone number mode of payment delivery notification and receiving notification alert
MARKET ASSESMENT
Factors to consider when assessing the market segmentation.
- MARKET TARGET
My main target are the Kenyan business people and the consumers as well aging 18-50 years old. Due to the lockdown and the curfew that has been put into place with the wish in minimizing congestion in town and streets, the application or the code is going to work well for Both the business person and the consumer therefore majority of this people are in a position to download and run the application easily and comfortable, it less bundle consuming and notifies you of the available company or business person around. (Camilla Koljonen, 2016.)
- MARKET NEED
When accessing the market need it is therefore easy to identify the market target, convenience of market available, mode of delivery due to transportation factor etc. It is marketing concept that re-counts to the functional needs or desires of a target market. Generally it is based on the lifestyle. As I had mentioned earlier the application works for anyone with a phone (smart phones calls for app and normal phone a code text *123*) (Neil Kokemuller 2007)
- MARKET COMPETITION
Embracing Quasi-market competition market target works well because am able to compare with my competitor and understand the gaps in the market niche this because it typically refers to competition in a market through competitiveness for non-profit and pro-profit service providers through making the nethermost bids or the most economically advantageous .
- BARRIERS
Coming up with an application that apprehends the audience’s attention can be a little bit challenging because new application podiums with different OS requirements several things pixel intensities, screen sizes, and new technology is created from time to time. According to statistics, an average of 6,140 mobile applications is released through google play store every day. (O’Toole,2014).
- NAVIGATING CHALLENGES
Several necessities are to create an easy navigation on application. Challenges with the user interface can be an issue, especially when finding the right buttons to use.
Hence it is essential to use simple UI patterns in the software systems since users are quite used to them.
Brinker, M.(2017, December 5). Mobile customer experience. It’s more than the app. CIA Journal
https://deloitte.wsj.com/cio/2017/12/05/mobile-customer-experience-its-about-more-than-the-app-2/
O’toole, J.(2014, October 7).Roughly 75% of mobile apps are just promoting other apps. CNN BUSINESS
https://money.cnn.com/2014/10/07/technology/mobile/mobile-apps-ads/index.html.