Rhetorical Analysis of “Loretta” Google Commercial 2020.
Loretta Google commercial 2020 super bowl is an advert that was run live by google to advertise its “google remember” aspect. Loretta commercial is an emotional advert that captures the memory of a person and gives the various aspects of the google remember to ensure that the users of google remember to have a clear view of what the app can do and how well or effective the app is. Loretta google commercial starts with a statement of how people want to remember events, photos and stories about their past with ease. The commercial is solely based on the aspects of the google remember application that would help people remember various aspects or events in their life with ease. The emotional aspects of the google remember she is captured in the advert, and the ways and the strategies of the advert capture the attention of the viewers. The advert on google commercial Loretta is very well placed to cause impact to the users or prospective users of the app and also explains the features, application and abilities of the app to its users or the prospective users.
Loretta google commercial targets the users of google search engines, especially the people with information in the engine and would like to remember or review the past information available about them. The search engine has various ways of searching for information, but the commercial aims at showing the benefits of using google to remember to retrieve information in the search engine with ease. Loretta google commercial begins with a demonstration of how users of google seek information from the search engine. The users search for information and get various responses that may be time-consuming and tedious to evaluate. The commercial then goes to the aspect of google remember that gives instant responses to the queries of the clients. Showing the narration aspect versus the writing options is a way of reviewing how google remembers is easier and precise in finding the right information to the user and, thus, the effectiveness of the application to the users.
The narrative and the presentation of the commercial are emotional and effective in getting the attention of the users. First of all, the commercial is based on a truly emotional story of a husband and wife who wants are said to have worked for the company in the past. Loretta google commercial is essential in capturing the various emotional aspects of the persons as it uses an old couple as the users of the application of google remember. The old couple formally employees of the company are significant in the commercial as they show that google applications can be used by any person regardless of their age. The commercial is very effective in attracting the responsiveness of users because of the use of the past employers of the company to show how effective the google remember the app is efficient. The use of a real person in the commercial is inspiring and reflects the real aspect of the product in an emotional and inspiring way.
The google remember aspect is presented in such a way that it directly captures the attention of the prospective users of the application and also remind the users of the various protocols in the use of the application. The reason for the commercial is actually to capture the attention and show how the application is used. The Loretta google commercial uses a narrative approach combined with visuals that create a permanent experience in the mind of the users or the audience.
The Loretta commercial shows actually how the various aspects of remembering past events and experiences can be retrieved and used in the future through the google app. Most people would like to have memories of their past, especially the better and happier times in their lives and the commercials aimed at showing the people both users and prospective users how the google app ensures and convenient troy use. The commercial s very strategic in approach and review as the clients and prospective clients can learn from a person who has worked in the company previously and influences the customers and the clients.
Loretta commercial is effective in advertising google applications as it entails the real use of the application and shows it with practical narration. The customers or users of the application can see the real functioning of the application from the commercial advert and can also practice it as the commercial is like a simulation of a real situation that the customers need while using the application. The images used in the commercial shows the real aspects of the advert and the issues that the client in the advert want to remember. The commercial attracts the memory of a client by the images and thus is effective in its content. For example, when the man asks to see his photos with Loretta, and the photo shows him with Loretta with his mustache, he remembers that his wife used to hate his moustache at some time. Also, the section where the man wants to remember about his anniversary with the wife, the video reveals a series of photos that man and wife would want to keep and remember always. The notion of the pictures is that through google, one can remember good times and retrieve captions of the time easily.
The Loretta google commercial ends with some very emotional words that have an impact on the audience. The man in the commercial says, “remember am the luckiest man in the world.” This statement is essential in the advert as it shows the men or the prospective clients how being r using the app makes one a special preference in society. The leaders of listeners of the commercial would want to be lucky and remember the best part of their life easier, as is facilitated by google. Many are lucky, and everyone likes to be lucky. He then uses the word remembers that again touches on the aspects of the commercial or in the aspects of popularizing the application to the potential clients. The statement, ”Remember am the luckiest man in the world,” is very effective in capturing the attention and interests of the audience and the users of the Google services. The commercial is arranged in a way that captures several events in the life of the man and the wife and the places they have been to. At some point, the commercial explains the feelings of the wife towards some places and aspects of the man that are emotional and thus is effective in attracting various users. They would like to remember about their past experiences.
The most important word in the Loretta google commercial is “remember,” and it is constantly repeated in the commercial to show the theme of the commercial. The word “remember” is repeated at various points in the commercial as the commercial is about the google service that helps remember about past experiences and events. The commercial uses a formal language and diction that is arranged in a systematic way to show how effective the google services are and how they assist in recalling past experiences. The commercial also has background music that gives the emotional feelings of remembering events that touched one’s past. The music in the background of the commercial is effective in creating an emotional feeling that lasts in the memory of a person.
The Loretta google commercial by google is effective in the choice of the styles and words in its content. The words remember, forget, anniversary are purposely used to capture the attention and interest of the audience. The words are effective in showing the exact purpose of the google application and thus capture the attention of the audience. The users of the google application are mostly aimed at remembering or have forgotten some events or experiences in their life. They would like to recall through the retrieval of the photos or videos recorded and stored in the google application. Anniversary as a term is used purposely to show the users of the application that they have events they should constantly remember and review in their lives by saving the information and photos about the events in the Google application. The events can be reviewed in the future in a very easier way, like the use of the google remembers application. The Loretta google commercial shows that the user of the google services can review the past events that they have viewed over a long time and retrieve information that captures their most emotional moments.
Works cited.
Google. Loretta | Google Super Bowl Commercial 2020. 2020, https://www.youtube.com/watch?v=6xSxXiHwMrg. Accessed 16 June 2020.