Ways used by Gallons brewery ltd to revive atuku malt brand
Giving it a new, appealing, and suitable name will bring a sense of identity to the product that will greatly influence its growth. The new name will have the ability to convince the consumers and all the stakeholders the greatness of the product. Secondly, massive and big promotion should continue through various social media platforms to popularize it to reach the entire market. Social media has been established as the potential area where the huge and massive campaign of publicity of the Atuku malt brand can be done. The company is mandated by changing the message of the product to the consumers and the entire market. This can be done by engaging with genuine and ever supporting customers who share both positive and negative thoughts on the products. The sales strategy of the product should be changed, and the better and right skills should be considered. Telling a story about Atuku malt so that the customers can identify and attract more clients. The story will be influenced by numerous characteristics of the customers, including age and passion.
The gallons brewery ltd should change the promotion agency to extremely pushing and greatly support their product, which is non-competitor in the market. New product distribution channel or finding an extra should be established by the strategic team. During the launch of the product, discounts and promotions should be available so that to have an attraction to many customers. The different markets should be targeted after the revival of anew product. The product pricing should be changed by the organization after a close analysis of the market. During the mega launch hosting, another product will be advantageous to the malt brand.
As a campaign strategist being assisted by an art director ‘ I will work towards the revival of massive profit margin for Atuku malt called Atuku Malt turnaround Campaign. The loss incurred is sickening and needs to be rectified. Creative advertisement returns a declined sector to booming business and competition with new products. I will develop operation’ don’t drink and drive instead of drink Atuku and fly.’ This will uniquely and anxiously bring back the customers at the same time, increase recognition of our brand. I will develop a website and introduce delivery options to our clients. Social media marketing is fundamental as it taps many customers who shop online.
I will develop clear questions and take our customer’s feedback. The recipes and taste will change to suit customers’ preferences. Altering the procedure and following customers’ guidelines will skyrocket the sales. I will introduce several sales tactics, for instance, awarding contestants free bottles in debates organized weekly at the neighboring social hall. I will identify Lionel Messi and endorse him as our brand ambassador. #ATUKU GOLD is my hashtag, and I will organize a team of bloggers and influencers to market the product online.
The recent mistakes are done, such as ego, high prices, and old-fashioned procedures in manufacturing will be rectified by advising the management to be humble to our customers and employing a qualified and productive person in the sector. Majoring on our strengths, weaknesses, and competition, a better turnaround will be successful.
Secondly, as the best strategist, I will create one of the best strategies so as the Atuku Malt brand will occur as the best product for the customers. In partnership with local clubs and restaurants or events, I will sign a deal to launch the product during the major event. The major event attended by great musicians and celebrities in the entertainment industry attracts a large crowd, and in that case, they are good for the product. I will use the opportunity to launch the product to the market and to be endorsed by the celebrity. In collaboration with the managers of the Atuku Malt brand, I will request for the discount and promotion for the product for that particular day. This will be a great boost to the sales of the brand as people will feel motivated when issued with a present from the company. By doing that, it will boost, and the product will have its penetrating in the competitive market.
In conclusion, Atuku Malt brand will experience the best appeal in the market as the message of the product will have changed greatly. Changing prices and having a discount during launching have a positive impact and creates a good relationship between the company and the consumers. By choosing a great personality in the industry as a brand ambassador have a direct link with loyalty and retention of customers. Through setting out the two strategy and practicable examples as above, it will help the brand have more consumers and financially stable