Slide 1: Introduction

Patanjali is one of the most renowned companies in India.
They sell products based on organic materials and are completely pure and hygienic.
Although they believe in purity and with their products and services the company tries to improve the health of human beings (Salem, 2020).

Speaker notes: In 2006 Ramdev baba introduced Patanjali company with Balkrishna. They try to produce products and services with a combination of the latest technology and ancient wisdom. Even their objective is to inspire people and attract the attention of the mass audience towards ayurvedic mantra. At Haridwar Patanjali food and the herbal park is the main production house where all the operations are operated.

Slide 2: Vision and mission

The company’s main vision is based on yoga and Ayurveda with the help of which they provide products and services which keep people healthy (Corsalini, 2020).
The world pride and glory are raised and try to connect with nature to their customers in their real lifestyle.
In this world, a success story is written by the company with continuous dedication, the approach of scientists, accurate planning and use of realistic resources.

Speaker note: The company mission is to become India is a place where Ayurveda is a place for growth and development and the rest of the world is its prototype.

Slide 3: Objectives

With the help of yoga and Ayurveda, the company main objective is to make a world disease-free (Vaidyanathan, 2020).
The products produced by the company are completely natural and this helps their customers completely away from medicines and diseases.
For curable and incurable diseases the treatment is done with the help of a medicine name pran by this company.

Speaker note:

The world is created as a peaceful and tranquil place with the help of techniques called yoga and eliminates the negative effects of medicines and weapons.
In the research centre of the institution the yajna, organic agriculture, cow urine, nature and environment are used in the context of yoga and Ayurveda.
The company deals with several kinds of products like hair and skin products, food items, medicines and grocery products. All products are completely related to Ayurveda.
In this company with the help of yoga and Ayurveda the treatment is given to customers and use allopathy, homoeopathy, Unani and acupressure which help consumers to get rid of extreme pain and give them relief.
The physical body, enteric body, astral body, mental body and causal body treatment are evaluated and provide treatment that helps in curing the physical body.
For students, it also introduced degree and diploma courses in yoga and Ayurveda disciplines.
With the help of implementing yoga and health education companies try to free the country from caste, creed and religion differences and develop the country and provide spiritual, national and justice values.
In the education, health force, administration, industry and business department an environment is created that inspires people to accept yoga as a practice in their daily life.
In the world, the objective of the company is to introduce India as an economic and cultural power and for every citizen to develop an atmosphere globally where people can live with pride.

Slide 4: Patanjali business is based on religions

In 2006 famous baba Ramdev started ayurvedic company name Patanjali Ayurveda.
In the past few years, it achieved a huge success and it is observed that from 2012 to 2016 it went up from 450 crores to 5000 crores.
The main reason for the success of this company is to introduce products which are cost-effective and completely based on natural and pure materials (Kwok, Meschi & Bertrand, 2020).

Speaker note: In the business, the company adopts the religions and attracts a wide number of customers. Based on 2.5 per cent of revenues the company sells products that are easily accepted by all range groups of consumers. Also, in the advertisement, the company just spends 6 per cent and achieves extra opportunity in the market because as compared to their competitor’s company sets very low marginal cost products. Companies always focus on environment, nature and use the latest technology which helps the operations department to produce products in their best possible way. The first strategy of the company is to distribute products to the stores that completely sell the products of Patanjali Company. Also, the medical stores are also opened by the company which sells medicines that are produced by Patanjali Company. The advertisement done by the company is also not highly fashionable but completely different and unique from its competitors. For example, Ramdev baba does some yoga postures and sells their products. It helps to divert the interest of consumers towards yoga and Ayurveda both. In Delhi, there are more than 600 stores and in Mumbai, there are more than 400 stores. All over India the company spread its business at a large number and in this religion and nature plays a very important role.

Slide 5: Patanjali business integrated religion in their business

In their business, Patanjali integrated religion in a very strategic way.
The company is completely based on yoga and Ayurveda and itself baba Ramdev showcases various yoga mantras and postures to their consumers (Kavas, Jarzabkowski & Nigam, 2020).
The medicine produced by the company is completely natural and used herbal materials collected from the Himalayas and claim to have no or little side effects.

Speaker note: The medicines help the consumers to cure all kinds of diseases and sickness. To recover quickly and increase the immune system and heal the process efficiently the Pranayam practices help the patients a lot. In the history of medical science, it can be said that ancient Indian therapy goes on from a long time which helps in curing medical condition in physical and mental aspects without any side effects. With the help of TV channels of Indian and international swami Ramdev proved and mentioned that for all physical and mental alignments Pranayam and yoga is a completely natural cure. Also, these medicines are also provided by a company which is cost-effective and it covers all diseases from cold to cancer. With 600 qualified practitioners of ayurvedic trust of Ramdev baba is tied up for promotion and offers a variety of treatment on different diseases and gives efficient results as compared to modern systems.

In the market FMCG products are also introduced by Patanjali Company. There are a variety of customers who demand different products and services as per their requirements in FMCG market of India. The competition in this market is also high and competitors have similar products that easily grab their competitor’s consumer’s attention. With the help of Patanjali marketing strategy, the company provides different concepts in the market. In this business entry is easy but surviving is difficult. In the case of Patanjali Company, the strategy of using religions helps the company to connect with customers easily.

Slides 6: Promoting business through the help of religion

To keep the public demand basically the Hindu religion the company always tries to promote their products in many ways. Such as, the products mainly uses the raw materials which has special mention in ancient Hindu scriptures. Therefore, most of the products are used for auspicious events. People do have their believes associated with the brand as Baba Ram Dev himself is a strong follower of Hinduism. The central point this is to demystify how Patanjali scaled up dissemination in a strongly serious retail FMCG condition in India notwithstanding low retail and A&P spends.

Conclusion

Based on the above study it can be concluded, for surviving at this market price is very important, companies always focus on producing cost-effective products for their consumers.
The company also does not invest much in their advertisement which controls the cost a lot.
With the help of penetration strategy companies able to meet the needs and demands of consumers.

Speaker note: The company provides yoga and Pranayam treatment to their customers so that they are not required to spend on costly medicine, surgery or operations. In dealing with serious diseases like Diabetes, Cancer, HIV and AIDS the medicines and yoga help the patient to cure completely and no other brand can compete with this company in India.

References

Corsalini, M. (2020). Religious Freedom, Inc: Business, Religion and the Law in the Secular Economy. Oxford Journal of Law and Religion.

Kavas, M., Jarzabkowski, P., & Nigam, A. (2020). Islamic Family Business: The Constitutive Role of Religion in Business. Journal of Business Ethics, 163(4), 689-700.

Kwok, D. W., Meschi, P. X., & Bertrand, O. (2020). In CEOs we trust: When religion matters in cross-border acquisitions. The case of a multifaith country. International Business Review, 101705.

Salem, A. A. B. (2020). Male and Female Successors’ Support: The Role of Religion. In Understanding the Relationship Between Religion and Entrepreneurship (pp. 170-187). IGI Global.

Vaidyanathan, B. (2020). Spirituality, Corporate Culture, and American Business: The Neoliberal Ethic and the Spirit of Global Capital. Journal of the American Academy of Religion.

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