YouTube
We can switch to youtube advertisement because The cost of YouTube Video Ads is cheaper than what TV ads cost. Cost Per View (CPV) is as low as RM0.10 on YouTube. Averagely, 80 out of 100 YouTube users will skip the ads as soon as the “Skip Ad” button appears in 5 seconds. The good news is that brands/ businesses are not charged for the video ad unless the user watches at least 30 seconds or finishes the entire video ad if it is shorter than 30 seconds. As for the 80% of users who skip the advertisements, we can consider those as 5-second brand exposure at zero cost. Youtube advertisements will have a broader reach and more views on YouTube than TV networks because There are more than 10 million active YouTube users in Malaysia alone.
