Multicultural Customer Service
The multicultural diversity is one of the trends that is being experienced in different parts of the world, and in this case, America. Therefore, businesses, organizations, and service providers have been forced to adapt to significant changes so they can be able to interact with changing customer needs. Minorities have become the fastest-growing consumer group in America. Therefore a service provider needs to have enough knowledge on the type of groups and cultures being served so they can be in a position to offer relevant goods and services. Consumer diversity is a factor that can affect customer service either positively or negatively. With enough knowledge of diversity, consumer services are offered in the right way, and their needs met.
Customer service diversity is the best when it is about serving a diverse customer base. In any organization or company, there is a mix of cultures in terms of religion, race, social status (Fung, 2017). Therefore with good interaction, it is easy to learn what customers want to be provided for them. The service team will take the customer requests seriously as they are a diverse population and be in a better position to connect the customers to the different brands that will satisfy their needs.
There are high chances that innovation and creativity will crop up as a result of having diverse customers. People from diverse communities have different needs and services they need, and therefore if they cannot find them at the moment, they will have to be innovative and create their own (Maslakci, 2019). Thus, diverse teams are a breeding ground for innovations as needs have to be met. Therefore, the customer service team will have to learn the diversity and, through innovation, come up with ways in which the different needs will be met.
Accounting is a service industry that is committed and ensures that clients are satisfied. The industry is experiencing a diverse change in its workforce and clients due to changes in racial composition, and therefore a lot of change has to be made to ensure that the workforce and clients’ needs are met.
References
Fung, C., Sharma, P., Wu, Z., & Su, Y. (2017). Exploring service climate and employee performance in multicultural service settings. Journal of Services Marketing.
Maslakci, A., & Sesen, H. (2019). Multicultural Personality Traits and Employee-Perceived Service Quality in the Hospitality Industry: The Mediating Role of Cross-Cultural Psychological Capital. Revista de Cercetare si Interventie Sociala, 65, 60.