Is Influencer Marketing the Right Move for Your Business?

Marketers who want to boost their visibility and increase conversions use influencer marketing. But is it right for your brand? This post can help you decide.

Influencer marketing has overtaken traditional advertising in attracting leads and customers.

Why is this?

It uses tactics like social proof and word of mouth marketing – critical aspects of a successful marketing strategy.

Customers tend to trust friends, peers, and people they look up to for recommendations on what to buy more than they trust brands.

Using influencer marketing can help your brand increase visibility, engagement, and conversions. But, as with everything else, it has its disadvantages.

This post examines some of the advantages and disadvantages you should know before deciding on whether to implement influencer marketing.

Let’s start with the pros:

Pros of Influencer Marketing

Most influencers are experts at a certain niche and work hard to provide their followers with engaging and informative content. They can help you reach an audience that is likely to buy your products or services.

When they share content about your brand on their pages, they add credibility to it.

Why is this?

Their followers consider them an authority on the topic and trust their reccomendations. When they see the influencer using your product, they are more likely to buy it. Using an influencer can, therefore, increase not only visibility but also conversions.

However, this will only happen if you collaborate with the right influencers.

For this, you will need to leverage influencer platforms to find genuine influencers.

These tools have a pool of authoritative influencers in their respective niches that can boost your visibility and increase engagement. They can help you find influencers who make their followers recognize your brand and start purchasing from it.

Cons of Influencer marketing

Influencer marketing has numerous benefits, but it’s essential to understand the drawbacks and how you can mitigate them before investing.

It may take time and effort, but you must find the right influencer for your brand. The wrong influencer can make your customers lose trust in your brand and damage your reputation. They may also not deliver as agreed, which can cost you money, time, and resources.

So what can you do?

Hire influencers through verified agencies. These agencies can help you vet influencers to make sure you only partner with genuine ones who can contribute to your bottom line.

What’s more?

They can help you plan, strategize, execute, and manage influencer campaigns. Some of these agencies also evaluate content the influencer publishes. They make sure it adheres to set standards and rules and that it optimizes the campaign.

Still not sure if influencer marketing is the right move for your brand?

Check out the infographic below for more pros and cons you should consider before implementing influencer marketing.