7-11 Cooperate with large and small suppliers to bring the exclusive first batch of products to customers. Each 7-Eleven store, There has including its proprietary brands such as Slurpee frozen beverages and Big Gulp fountain soft drinks. 7-Eleven also provides a variety of services available to the customer, including the bill payment service, sale of mobile phone reload cards, and others. Consumers can experience in both contacts with the physical store and the e-commerce store that uniquely positions 7-Eleven into the convenience store industry. Not only that but 7-11 also the first franchisor in the Malaysian market to offer existing profit-making stores to franchisees.
7-Eleven is known to be the pioneer, and the largest 24-hours convenience store operator in Malaysia and 7-Eleven is known to be the pioneer and the largest 24-hours convenience store operator in Malaysia and introduced freshly brewed coffee and other hot beverages together with packaged fresh food and bakery for the convenience of customers looking for ready-to-eat hot food. All foods sold on 7-11 have passed HALAL certification and undergo strict quality control to ensure their taste and freshness. This has positioned 7-11 as the pioneering convenience store brand in which it has attracted and created a need for fresh foods and ready-to-eat hot food in Malaysian consumers. Since then, the brand’s competitors have followed its footsteps, launching its fresh and ready-to-eat hot food series. Therefore, implement the following process for product positioning:
The range of the products offered to the market mainly comprised of freshly hot beverages and together with packaged fresh food where they differentiate. This includes 7-Select private-brand products, coffee, fresh-made daily sandwiches, fresh fruit, salads, bakery items, hot and prepared foods, gasoline, dairy products, carbonated beverages and energy drinks, juices in the form of convenience store sets a unique positioning for 7-11 to stand-out in the industry. Not only 7-11 concentrates on their products, but it has also introduced a customized wide range of the products that the local needs. The range of products offered to the market mainly comprises freshly hot beverages and packaged fresh food where they differentiate. According to the research, most of the places in Malaysia are maintained with the hot weather, so seven -11 provide the unique flavors Tutti Frutti of the Slurpee frozen beverages and Big Gulp fountain soft drinks. More than 11.6 million Slurpee drinks are being consumed every day around the world.