Objectives of a Company
Industry-specific objectives
McDonald’s’ objective is to provide its customers with healthy, safe, and high-quality food, quick service, and worthy of their money. The company came up with this objective after facing critics from the public regarding its unhealthy foods. This objective is SMART. It is specific as the company is specific on how the objective will be achieved. It maintains quality throughout the supply chain by practicing food safety principles. It is measurable objectives measurable through daily checks on key food safety standards. It is assignable because the audit team is responsible for checking quality. It is realistic. However, it is not time-bound; the objective is constant all through. However, the company measures accomplishment to ensure continuous improvements.
Company-specific
Walmart’s objective is to reduce its energy consumption by 20% per square foot by 2020 and to be 100% powered by renewable energy. This goal is SMART. It is specific as the company states it will achieve it by making its fleet more fuel-efficient and investing in solar energy. It is measurable as the company can measure the carbon print it releases to the atmosphere and the percentage of its renewable energy. It is assignable; every department has been given the role of reducing its reliance on fuel energy. It is quite realistic, and it is also time-bound because it should be achieved by 2020.
Bottom line objectives
Netflix’s bottom line objectives are to grow its revenue to 57% by 2021, $16.6 billion. The revenue for 2020 is expected to grow from 20.2 billion in 2019 to 24.3 billion by the end of 2020. This objective is SMART. It is specific because the company states that by increasing its subscribers and increased DVDs sales, they will achieve it. It is measurable by checking financial statements. It is assignable. The marketing department is in charge of ensuring that more people subscribe to Netflix. It is realistic because the company has been increasing its subscribers every year. And it is time-bound because the growth is expected to happen in 2020 and 2021.
References
Trefis Team. (2020). Netflix subscriber growth 2x expectations; good news or bad news. Retrieved from https://www.forbes.com/sites/greatspeculations/2020/04/28/netflix-subscriber-growth-2x-expectations-good-news-or-peak/#1f909e073ea1
MacDonalds. (n.d). Food safety and quality. retrieved from https://corporate.mcdonalds.com/corpmcd/scale-for-good/our-food/foodsafety.html
Walmart. (n.d). Business for 2030. Retrieved from http://www.businessfor2030.org/walmart#:~:text=Walmart%20aspires%20to%20reduce%20their,efficiency%20by%2087.4%20percent%20since