Google my business: How and Why to integrate AdWords.
Google my business and Google Adwords serve two distinct purposes but are better when combined. These are the two digital applications that can leverage today and are growing exponentially and thus, integrating them into one powerful strategy may be easier than ever. Research shows that about 50% of individuals visit a sore in search of information in a day. Providing helpful and accurate information is, therefore, necessary in growing the business.
Definition for Google My Business
It was formerly known as Google places easy to use and free platforms that allow people to manage an organization’s presence across Google. Additional features such as maps and search bars are features in this platform. The entirety from your address, hours of operation, contact information, website, and reviews live here in an easy to access and read format.
Definition for Google AdWords.
It is Google’s payable search for advertising platform. It thus enables the several businesses to bid of the different keywords and phrases that the Google users search more often. When the people search these words and phrases, an ad of any relevant information is presented to them.
Reasons why Google AdWords and Google My Business should work together.
Both Google AdWords and Google My Business complement each other for they bring two different approaches together. This is possible for Google My Business bring all the business locations to work under a single AdWord campaign. Unlike when it works on its own because one had to create several campaigns for each location.
Linking these two also increased the opportunities for any business location to show up on a Google Map. The paid ad has made it eligible to show up on location search results through the integrations. Besides, is the fact the since Google’s top priority is user experience having this two connected will make ads more eligible and show up in more users.
Background information.
Google Ads were launched in the year 2000, and since then the growth has gone up to $95 billion advertising platforms. What was found under low cost for business advertisements and creation of awareness is now competitive with a digitally focus on industries? It is run by expertise that focuses on a more complex ecosystem of bidding, extensions, creative, and targeting the only PPC experts. Unlike in the past when it was a place for the inexperienced individual.
An important lever for optimization for PPC experts is as location extension. Location extensions are, therefore, a feature in Google Ads that give people the chance to show their business location data. The data can be the business address which means that increase of ads could make people visit the business. By so doing, the users will be aware of the business location in case they want a one on one bargain.
Location extensions work best with the local business who look forward to attracting a wider range of customers around the same geographical location. This does not say that they cannot be used by the non-local business, one can multiply nearby location and also increase the quality score by making using of the additional ad space.
Steps on how to link Google My Business to GoogleAdWords.
- Make sure Google My Business email address and Google Ads email address are the same.
Try connecting this two by logging into Google My Business then navigate to accounts setting. Once you are in the “Settings” area there is the preferred email address in the second section from the top. The email has to be similar to that of the client’s Google Ads.
- Navigate to Ad Extensions in your Google Ads account.
Upon confirming that Google My Business account has adequate access to the Google Ads account, log into the Google Ads to navigate to the “Ads and Extensions” section.
- Create a location Extension
Click the blue “+” button to create a new extension, and choose the “Location” option.
In conclusion, if one has no suitable access to Google My Business with the email address, then request to be able to access the steps by entering the email that is associated accounts and then follows the prompts.