What are the plusses of Buy Online, Pick Up in Store?
Did you know that there is a way for retailers to leverage their stores to fulfill their customer’s needs? See, customers can order items online but pick them up in-store. Indeed, Buy Online, Pick up in-store (BOPS) has gained much popularity. This strategy seems to wow huge retailers who boast of an extensive network of physical locations to send items. A lot of retailers have adopted this strategy since it has many peeks linked to it. The approach must have proven to increase profits as well as efficiency in customer service. Here are the most significant perks related to the use of BOPS.
Fewer Returns
Retailers face a lot of challenges when thousands of items have to be returned. The process is quite expensive, and this means losses to the company. It also wastes valuable time when returning the products. But if the product is picked from a store, the customer can check it properly before leaving the premise and ascertain that it is the same item they ordered. The items can even be swapped quickly, which reduces return rates. The swapping also translates to huge savings since the product does not have to be returned from the client directly to the distribution center.
Decreased Shipping Time
Customers are growing more impatient than before. Most retailers have adopted strategies that offer speedy delivery. However, in some cases, the same or next day deliveries happen to be costly on the retailer’s side. But with the BOPS, the big and small retailers can serve their customers better and offer quick deliveries without getting trapped into providing free shipping. So, anyone who wants to collect their items from a nearby store finds it easy and convenient. Also, those who can wait for direct delivery can wait for the delivery to be made. This way, any retailer can keep all its customers happy and even regain loyalty, which seems to have reduced drastically over time.
Increased Consumer Choice
Over time, customers have become more adapted to more excellent choices in how they shop. See, customers want to receive the orders as they wish. It does not matter how they did the shopping. They could have gone to the physical shop; they could have ordered online or bought online but picked up from a nearby store. They want to enjoy the freedom of receiving orders as they wish. So, the BOPS has made a significant improvement in the retail industry. Customers are now happy, and the trend seems to get better.
Conclusion
You have seen how Buy Online, pick in-store, has impacted how retailers and shoppers relate. Retailers are not receiving many returns since they can be swiped right from the store set for picking. Also, like same-day delivery or next-day delivery, it can now smile since it has been made easier by BOPS. Also, it has increased consumer choice with a significant margin. You can even set up your store for customers to pick items shipped to it by big retailers.