Applications of Artificial Intelligence in the Decision-Making Process
Artificial intelligence is a vital tool in group-decision-making; however, it cannot be entirely used in group decision-making. However, AI can play a significant role in some steps of group decision-making. These steps include identifying the decision that needs to be made, establishing criteria, evaluating options to select the best, helping implement the solution, monitoring, evaluating outcomes, sharing information, managing some tasks, and recording decision information.
AI can be used to evaluate options and select the best in group decision-making through the use of recommender system (Xia, n.d). Recommender systems is a technology that evaluates products or items then recommends the best to users. Recommendation systems were previously used to acquire content for music sites, but now their application has been adopted in most industries. A recommender systems uses AI to learn about something, such as customer preference based on multiple feedback to help a group create customer-specific ads or content.
AI can also be used to evaluate outcomes in decision-making through opinion-mining. AI has been used to provide reliable insights that decision-makers can use to address various issues. For instance, AI can provide insights about consumers to help decision-makers respond to demand quickly. Additionally, AI is essential in managing several tasks in the decision-making process as it can manage multiple inputs beyond human ability. Unlike humans, AI can manage and control various factors at one time, such as processing large business data to provide insights for quicker decisions in a team (Colson, 2019). Based on the data AI acquires, it can also establish the appropriate decision-making criteria that a team can use to achieve efficient outcomes. This reduces human limitations that make the decision-making slow and less efficient.
References
Colson, E. (2019). What AI-driven decision making looks like. https://hbr.org/2019/07/what-ai
driven-decision-making-looks-like
Xia, L. (n.d). Improving group decision-making by Artificial Intelligence. Proceedings of the
Twenty-Sixth International Joint Conference on Artificial Intelligence, 5156-5160.
https://doi.org/10.24963/ijcai.2017/741