Understanding a Search Engine Marketing Consultant
- What Is A Search Engine Marketing Consultant?
- The difference between SEO and SEM
- What do Search Engine Marketing Consultants do?
- Responsibilities of Search Engine Marketing Consultants
- How Will A Search Engine Marketing Consultant Benefit
You?
- How to Become a Search Engine Marketing Consultant
- Conclusion
There are millions of businesses on the internet looking
to sell their products and services. The competition to get customers is stiff
and dirty in some cases. Businesses are in an ever-ending search for more and
more customers in a bid to improve sales and revenue. They turn to search
engine marketing consultants to help them achieve this goal.
SEM is an efficient way to grow your business in the
middle of stiff competition for customers. The competition promotes growth in
the search engine marketing industry. An expert running an organic SEO company
and search marketing agencies reap the benefits. How? By helping businesses
establish an effective online presence.
Take a look at the following statistics:
- A whopping 93% of involvements on
the web start with a search engine
- 85% of interviewed retailers say that SEM is
the most effective way to acquire customers.
marketing priority is SEO and growing their organic traffic.
- 63% of B2B marketers say that SEO is the best in
generating leads compared to other marketing methods.
- Most websites get long-term SEM
conversion results after
roughly 4-8 months. But traffic improves within a short period.
- Expenditure on mobile search to hit the $30 billion
mark soon.
- 75% of internet users hardly scroll past the first page
of search engine results.
This is a clear pointer to the significance of SEM in
regards to online marketing strategies.
What is a Search Engine Marketing Consultant?
A search engine marketing consultant is a professional
who helps businesses improve their organic and paid traffic. The expert also
advises you on ways of converting the visitors on your site into buyers. It is
not unusual for a site to get thousands of visitors in a day but fail to get a
single sale.
There is no need for your site to rank well on Google and
fail to convert. That means the bounce rate is high and Google takes note of
that. The signal Google gets is that your content is of little help to
visitors. And so, what happens next is a drop in your rankings due to an
increase in bounce rate.
A search engine marketing consultant uses a marketing
strategy that reduces the bounce rate. The strategy involves, among other
things, improving your content and landing page. You then get a site that
excites both search engines and visitors. In the end, the visitors take action
that benefits your business.
The Difference Between SEM and SEO
Both SEM and SEO deal with building traffic for
your website. SEM focuses on both organic and PPC traffic. Search engine
optimization (SEO), on the other hand, focuses on getting traffic from organic
search. So, we can say SEO is an element of SEM.
Another difference is that SEM goes beyond getting
traffic. It ensures there is a conversion from the traffic you get on your site.
What Do Search Engine Marketing Consultants Do?
There are tons of websites on the internet competing to
appear on the first page of search engine results. But all these sites cannot
fit on the first page of Google search results. So, search engines use algorithms
to control the competition. The control allows all sites equal chance to
feature on the first page.
Google, Bing, Yahoo, and other search engines usually
make changes to their algorithms. Moz says Google changes its search algorithm 500-600 times annually. The change in the
algorithm knocks off websites from their positions on SERPs. Therefore, it
should not surprise you to find your website missing on SERPs.
It is a competition and you need web optimization services that will help you stay in it. A search engine marketing consultant can figure out why your site’s ranking dropped. The consultant will analyze your keywords, backlinks, and content. At the same time, the expert will find out the algorithm changes that are causing a drop in your ranking.
He or she will determine the changes to make on your site to improve its ranking. And that is what we as search engine marketing consultants do for our clients.
Responsibilities of Search Engine Marketing Consultants
Here are some of the tasks a search engine marketing
consultant performs:
- We take charge of your web content by optimizing it for
better results on Google, Bing, Yahoo! and other search engines.
- Carrying out analysis of web analytics and making
detailed reports on the same.
- Monitoring customers’ pay-per-click (PPC) campaigns and
making appropriate adjustments to yield results.
- Helping clients create strategic online marketing
plans. These are plans that assure them of realistic return on investment (ROI).
- Analyzing clients’ marketing strategies to determine
their effectiveness.
- Monitoring search engines for changes in algorithms. We
then update our clients’ websites to match the changes.
- Embracing emerging SEO trends to keep clients’ sites
up-to-date with new technology.
- Performing a keyword analysis to determine the keywords
that are ranking well and update your keywords with best-performing keywords.
- Structuring the pages of your site to enable robots to
read them well and hence improve the speed of the site.
How Will A Search Engine Marketing Consultant Benefit You?
You get lots of benefits by hiring a search engine
marketing consultant. We are professionals who understand the nuts and bolts of
internet marketing. And we know where to tighten up when your online campaigns
become unproductive. Furthermore, we manage your SEO and PPC campaigns to make
sure you get the following benefits.
Impressive traffic
The position of your site on SERPs improves. That
increases the chances of getting many visitors. The more visitors you get the
higher your chances of increasing your sales and hence revenue.
Better online reputation
Internet users have confidence in sites that appear
on the first page of search engine results. It builds the reputation of your
site and your visitors reach it fast.
Global online presence
You get both local and global online presence. That makes
your site get visitors from all over the world.
Lower costs of advertisement
PPC campaigns can be expensive if you don’t manage them
well. Therefore, a search engine marketing consultant puts in place a
cost-oriented SEM strategy. It lowers the cost of your PPC campaigns.
Enhanced Conversion
A search engine marketing consultant knows the on-page
SEO services you need. Your landing page will remain in good form to attract
visitors. Keywords and web content will be up-to-date. That improves your
site’s conversion rate.
How to Become a Search Engine Marketing Consultant
Becoming a search engine marketing consultant is no
cakewalk. It takes time, hard work, and continually putting into practice the
skills you get. Also, you must get an education that equips you with marketing
and SEO skills. For instance, our team of SEM experts has professionals with
bachelor’s degrees in Marketing.
The course equips you with knowledge of marketing aspects
such as:
- Principles of Marketing
- Marketing Strategy
- Marketing Research
- Supply Chain Management
- Consumer Behavior
- Organizational Behavior
Having skills in digital and social media marketing is
essential. That’s why we sponsor our SEM team for marketing MOOCs and digital
marketing boot camps. It is a necessity because SEM is dynamic due to constant
changes in search algorithms.
Academic and professional qualifications are
not enough. You must be creative and have analytical and critical thinking
abilities. Plus, your oral and written communication should be flawless and
coherent. That inspires confidence in your clients.
Also, you need professional certifications such as:
- DMA Certifications,
- Google AdWords,
- Google Analytics,
- AMA Certified Professional Marketer
- Facebook Advertising
- HubSpot
- HootSuite
These certifications need regular updating to ensure your
skills are up-to-date. And that’s what our SEM experts do to remain relevant
and successful in the dynamic SEM industry.
Conclusion
Search engine marketing is the way to go for businesses.
The dynamic nature of search engine algorithms is so tricky. But a search engine
marketing consultant knows how to handle the changes in the algorithms. The
expert can help you improve your organic and paid traffic campaigns. A search
engine marketing consultant comes up with an online marketing strategy that
assures success.
It takes hard work and patience for SEM to yield a return
on investment (ROI). Your organic and PPC campaigns can work. All you need is a
search engine marketing consultant with a proven track record and you are home
and dry.
eBuilderz, a Los Angeles SEO Company, has bagged awards
in the search engine marketing consultancy field. It would be our pleasure if
we helped you register a groundbreaking online presence. Feel free to let us
know your business requirements. We can help.