Case Study- Youth Justice
Running head: Case Study- Youth Justice 1
Case Study- Youth Justice
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Introduction
Apple Company was founded on 1st April 1976 by Steve Jobs and Steve Wozniak. Since then, the company has grown to be one of the most prominent technology multinational cooperation on the globe. In fact, Forbes’ Global 2000 ranked Apple Company as the biggest technology company in the year 2018 (Browning et al., 2012). Apple Company is best known for the production of iPhones. However, it also produces other hardware products such as iPad Tablets, Mac Computers, iPods, Apple watches, Apple Televisions, AirPod wireless earbuds, and HomePod.Additionally, Apple Company also offers software products such as macOS for Mac computers and also iOS for iPhone mobiles. Further, the company offers several other online services such iTunes Store, IOS App store, iCloud, Apple Music, Mac App Store, iMessage, Apple Store, Apple Care, Apple Play, Apple Card, Apple Pay Cash, and Genius Card service. The paper below will look at some of the business-level strategies and corporate-level strategies that Apple Company has utilized to make its mark around. Additionally, the paper will also look at Apple’s competitive environment and one of its key competitors.
Business-level strategies
Business level strategies refer to the steps that are taken by a business to gain a competitive advantage and satisfy the needs of its customer. Apple’s most effective strategy is product and innovation strategy (Green, 2015). Apple takes two main approaches to innovation. These are the creation of new products and the improvement of the devices that already exist. Apple did not produce the first smartphones in the world, neither did it produce the very first computers. However, most of the people consider Apple Company as one of the most significant game changers in these two sectors. Over the years, Apple Company has consistently ensured that its products are of higher quality as compared to other products that exist in the market. For instance, over the years, Apple Company is known to produce computers that are highly protected from virus attacks as compared to PCs. Furthermore, the display of Macintosh computers is far much better as compared to most of the PCs that are found in the market. Their processors are also significantly better as compared to the processors produced by other companies such as Intel. Additionally, iPhones are much easier to track in case of theft as compared to other phones in the market. The production of high-quality products in Apple Company it’s biggest selling. In fact, Apple products are significantly more expensive compared to other products. Regardless, Apple has been getting a high number of purchases because of the good reputation that its products have made over the years. Apple produces high-quality products by taking the items that already exist in the market studying them, where they then remove undesirable qualities from the products and replace them features that make them more functional and easier to use for the end users. Secondly, over the years, Apple has consistently improved its products. For instance, since the year 2007, Apple’s iPhone has about produced 12 versions of the iPhone, and its phone tends to better as compared to the previous one (Green, 2015). Apple Company listens to the needs of the customers and makes adjustments to its products to fit the customer’s needs best. This strategy has consistently helped Apple to win over the favor of its customer. I believe that producing high-quality goods will give Apple a competitive advantage both now and the long run. I, therefore, term as a good choice.
Corporate Level Strategy
A corporate strategy refers to the overall organizational setting of a business, which defines the goals of the company and the direction that it takes to achieve the set-out goals. The corporate strategy used by Apple Company is constrained diversification. Constrained diversification refers to a situation where a company expands the services and products that it offers by they all fall in the field of what it currently offers. Apple Company was originally started as a computer manufacturing company. Apple’s first product was the iPhone 1. Since the company has made numerous efforts to diversify its products. For instance, the company started the production of iPhones in the year 2007 (Green, 2015). Three years later, it started the production of Ipad. The years that followed saw Apple produce Apple Television, along with other services such as cloud storage, Apple Music, Mac App Store, Apple Store, Apple Care, Apple Play, Apple Card, Apple Pay Cash, and Genius Card service. The expansion of Apple products has helped it garner a higher number of customer, therefore, improving its sales. However, it is important to note that throughout the whole expansion. Apple has made sure that all its products fall in the field of technological devices and services, which therefore, proved that its products are constrained to technology. Additionally, it is also important to note that most of the products offered by Apple complement each other. For instance, the services offered by iCloud storage allows Macintosh users to back up the work that they do from the computer. Apple music, on the other hand, allows iPhone users to download music on their phones. The expansion of Apples products and services, therefore, adds value to the products that already exist.
I believe that constrained expansion has been beneficial to Apple Company. For instance, the introduction of iPhones in the year 2007 helped Apple to gather both mobile phones and computer customers. Additionally, I believe that constrained diversification has helped increase the value of Apple products. For instance, the introduction of Apple Pay Cash services has not only made iPhones suitable devices for communication but users today can also use the phones to send and receive cash from other people which makes them even more variable as compared to the earlier years. Also, I believe that Apple made the right choice when they chose to stick to the technology field. It is important to note that all the products produced by Apple related to technology. I believe that this this has elevated Apple Company to be the best technology companies on the globe because it does not have too many distractions. Finally, I believe that constrained diversification will help Apple attain its long term success.
Competitive Environment
Apple is categorized as a Technology Company. Therefore Apple’s biggest competitor has to be a technology company. I consider Samsung Company. Samsung Company was started in 1ST March 1938 by Lee Byung-Chull. Unlike Apple, which fell in the technology industry from the very beginning, Samsung was first started as a business for trading noodles and other products across the city of China. It later ventured in the field of textile and eventually began producing electronic in the year 1969. Samsung Company has had an immense success in the field of technology, so much so, that it is regarded as the world biggest producer of electronic appliances. I believe that Samsung is Apple’s biggest competitors for various reasons. For instance, both companies are well known for the production of mobile devices. In fact, in the year 2018, Samsung was ranked as the highest selling mobile company, while Apple ranked third (Green, 2015). Further, both companies sell computers, although Apple performs better in this sector. Both companies also a manufacture TVs Samsung, in this case, Samsung takes the lead. Samsung produces a wider variety of products as compared to Apple Company. This includes TVs, phones, computers, memory devices, virtual reality devices, home appliances, security systems, fridges, and many more. The two companies were, however, ranked as the top technology companies by Forbes 2000 in the year 2018, where Apple was ranked as the first one followed by Samsung.
Over the years, both companies have reaped numerous benefits out of their marketing strategies. However, the marketing strategy of Apple differs greatly from Samsung’s marketing strategy. On the one hand, Apple makes use of its marketing to emphasize the user experience. Therefore, Apple makes use of its marketing strategy to convince the audience of the amount of comfort they would get from using their products. The core aim of Apple is to convince the market that they deliver an exceptional customer experience. Apple puts great emphasis on the design of its products as well as the user interactivity. Additionally, Apple presents information in a simple manner. Its marketing strategy brings it out as a caring company. Samsung, on the other hand, portrays power through its advertisement. It puts a lot of emphasis on the hardware qualities of its products and the power that it has over other companies. Samsung preys in the pride of the customers by convincing the customers that they would get great pride in purchasing its products. In fact, Samsung is known using advertisements that are ridiculously expensive. These advertisements emphasize the power that Samsung Company has. Furthermore, some Samsung releases new phones within a short amount of time to make sure that its customers have the best phones in the market. Apple, on the other hand, takes a longer time, which shows that a lot of thought and care has been taken in producing the new phone.
The two companies also differ in competitive behavior. On the one hand, Samsung maintains its customer through its frequent release of mobile phones. The hardware qualities tend to be the best in the market. Additionally, Samsung also makes use of competitive pricing strategies. For instance, Samsung lowers the price of its products should another company produce products that have similar qualities to it. This step helps Samsung to attract a larger number of people, Apple, on the other hand, takes a different approach. Apple, on the other hand, puts most of its concentration on the design of its products instead of the hardware specification. Also, Apple does not make use of competitive pricing. In fact, Apple phone is among the most expensive phones today.
I think Samsung Company stands higher chances of being successful in the future as compared to Apple for several reasons. For instance, Samsung sells a wider variety of products as compared to Apple. While Apple only deals with mobile devices and computers, Samsung deals with a far more product such as of virtual reality devices, phones, computers, TVs, memory devices, home appliances, security systems, and many more. With this, I believe that Samsung serves a wider array of the customer as compared to Apple. Additionally, the products of Samsung are significantly cheaper as compared to Apple, which means that even the poor can afford their products. This further increases the chances of Samsung’s survival over Apple.
Market cycles
A slow cycle market refers to a situation where a company is protected from imitation from its fellow competitors. This, therefore, gives the company a competitive advantage because it is unique compared to the rest of the businesses. If both companies were placed in a slow-cycle market, I believed that Apple would stand higher chances of succeeding because it makes unique designs of its phones and computers. A fast-cycle market, on the other hand, refers to a situation where companies are not protected from imitation by their competitors. If both companies were placed in a fast-cycle market, I believe that Samsung would stand higher chances of being successful because they have cheaper phones and computers as compared to Apple Company. This, therefore, gives Samsung a higher more resistance to the negative effect of imitation from competitors.
Reference
Browning, E. S., Russolillo, S., & Vascellaro, J. (2012). Apple Now Biggest-Ever US Company. Wall Street Journal, 21
Green, S. (2015). Apple. Bellwether Media.
Djatmiko, T., & Pradana, R. (2016). Brand image and product price; Its impact for Samsung smartphone purchasing decision. Procedia-Social and Behavioral Sciences, 219, 221-227.