Global internet standards upgrade

Global internet standards upgrade

With the exponential growth of internet and the global internet standards upgraded to an astonishing speed of 5G in the last couple of decades we have seen a massive growth in e-commerce sector and decline in newspaper classifieds. Our idea here is to incorporate this both business into a single unified platform which will be a one stop platform for all the classified as well as e-commerce products our concepts is not just limited to particular product sales but we also incorporate the refurbishing department in simple words we tend to combine both the sectors under one roof which will be a one stop sales platform for brand new as well as refurbished products.

The brand name being “one-stop” being a self-explanatory name in itself.

The analysis which used setting up our business module is based on “international conference of database theory “(ICDT) which is further categorized under four subdivisions

• The Information space: – this is where the visitor on the site first encounters all the categories of listing including the brand new and refurbished products published by our authorized seller as well from the distributors on this particulate space it is where our users can log in through various social media platforms and save their separate listing in there personalized virtual cart this is where we will have option for the seller to upload his product details.
• The communication space: – this is the space where users write reviews, queries and question and answer block where customers who want to know the in detailed specifications of the product and this is also where people communicate with the sellers of the new as well of the refurbished goods and the seller and the interested user is given a personalized chat feature for their internal queries.
• The distribution space: – it is where a particular orders details are to be uploaded by the seller and all the required details with the conformation notification, dispatched notification is generated from here not just this. But all the customer care queries regarding the product status it’s availability estimated time delivery and also about the cancellation and return with respective to the particular order.
• The transaction space:- this is a secured page where all the online transaction are to be redirected to the particular payment mode and the site is to be enabled with various global online payment aggregators like visa, PayPal and so on. This is where any transaction relater queries are to be resolved or refund of a particular order is to be approved and processed to the buyer the entire process is done in a systematic way where every element of the website is to be situated and where it is to be redirected this is how a basic analysis of a particular business module looks like and functions like.

Various E-marketing strategies are as follows

Hence using the search engine optimization (SEO) method is being implemented to regulate more traffic on one particular platform and this is a widely used method compared to other traditional methods implies of various micro-strategies to improve our overall internet marketing strategy like

• Keyword research:-

This is generally said to be the basis of any online marketing campaign sole purpose of keyword research is to find out what our target audience is searching and what will it take to actually rank those keywords

Initially we setup by spreadsheet for keyword research and come across the relevant keywords for our content development and for the website listings and website search optimization later on we choose the best keyword to focus on and finally we scrutinize various posts/listings on the website’s home page.

Let’s consider in a hypothetical scenario a particular product is being listed on our platform firstly the description given by the seller is given including the name of the product is been listed on this advertisement on our website hear in case of this product the name and feature of this particular product is been highlighted so that whoever types either the things he\she will encounter that product using keyword research

• Internal linking

Internal linking is also an important part of search engine optimization (SEO) because internal links helps search engines like (Google, Bing, yahoo) to find index and understand all the pages of our site if internal linking is done strategically then this may lead to an increase in the page ranking higher the page ranking the more exposer is given to a particular website and which will lead to more traffic flow on our website here interlinking of one page to another is to be done in a systematic way so that a certain link of a particular product page should be functioning efficiently independently and being effective even accessed that link page through the main web page this kind of thing are to be considered before internal linking various set of pages this process is so crucial because this will eventually help a web site to attain a high class ranking which will lead to more backlinks and increase in number of daily users.

Hence forth internal linking is a merely important aspect of SEO (search engine optimization)

• Page speed optimization

Page speed has a vital role in SEO (search engine optimization) because the less time it takes to access a particular website the more people will eventually end up visiting a particular domain on an average various e commerce websites takes two seconds or less to access that particular domain and land you to its information space

With perspective to our website all the listings will be provided with similar time duration and this will be implemented for all various sub categories to load fully with all the provided details. According to a study conducted to observe how websites performance affects shopping behavior it has been observed that forty percentage of interested users don’t wait for more than two seconds for a particulate domain to load and further if the delay is extended to three seconds then we will see an additional of sixteen percent of prominent users not landing on our home page not just this but also amount of backlinks being generated on a domain will help in increasing the ranking our website on various search engines

These are few thing if implemented would help in boosting the marketing perspective of various online platforms.

Using Customer based marketing method we target a particulate group of customers and providing our products and services as tool to resolve their problems this will eventually increase the traffic flow on our platform

As of 2020 we have approximately 3.8 billion people are using some form of social media which means majority of the world population is using social media platform and social media marketing is a new and emerging form of advertisement which has a ability to reach a vast number of populations as never before and has been proven to be economical compared to the other alternatives and will help us to target our particular Customer base and social media for advertisement is more effective and less cost consuming which is why fifty percent of B2B marketers insist on social media advertisement

Both because of its high reach to a vast number of people online. We often see various online platforms similar to ours getting involved in social media marketing .

Countries like America ,India, china  where there is a lot of scope for social media advertising  according to a study which shows that the almost sixty percent of the American population is using social media on regular bases which will eventually increase the scope for social media marketing in that particular market .

Keeping track of our opponents strategies would generally help any new comer in any particular market have a better understanding about the operations, opportunities, and there Customer base which would later on help us as an single entity to grow in an progressive direction .

A marketing funnel is categorized under various steps like

Awareness:-

This is where SEO (search engine optimization) online advertisement, direct Emails are to be targeted to our particulate Customer based which will eventually increase awareness amongst the masses and will establish a online presence of our platform and instead of targeting a particular niche Consumer base we targeting every one and by showing them the need for our services we enhance our Customer base.

Interest:-    

With the help of various marketing tools like white papers , newsletters  will be able to incorporate and we will be able to scrutinize our prominent Customer base and extract their various details for further steps down the marketing process to engage audience into our content we are trying to make our content more direct and interesting to as many people as possible with the making of various videos which later on help users engage into it and return to our platform .

Evaluation:-

Once all the personalized details is been accumulated from a Customers registration process and later on drip campaign through email will engage our user base in a progressive manner which will keep them involved in the particular need which has been realized by our end to the user previously through white papers and have a follow through later on with the help of webinar’s and newsletter we are planning to keep then engaged in our generation of backlinks which will satisfy our sole Goal of creating a brand awareness.

Commitment:-

In every business engagement there are multiple parties involved in our particular business module commitment from our side is must. Not just to engage with our user base but also for creating a brand awareness and

“With enormous responsibilities comes enormous commitments “

This is something what we believe in .By providing an overall satisfied experience to our user base we ensure a happy and a good experience in general.

Sales:-

We project that all the above marketing steps are likely to fall in order as per our expectations and which will eventually assure us the ultimate goals of marketing which is increase in sales, brand recognition , increase in traffic flow on the domain.

As of now the E-selling strategy which is to be used is market segmentation method this is a process where overall development is to be targeted and lots of various benefits which can be achieved with the right implementation of market segmentation with this website in mind will be able to create a strong market presence by pushing various advertisement on different social media outlets

And creating an online presence for the platform as market segmentation method is to categories various specifically targeted audience special made content is to be created for that particular audience base so that our particular brand build a reputation for itself and later on this particular method leads to a creation of better understanding about the brand and help users differentiate from the competitor

Identifying and recognizing the niche market opportunities where at “one spot” this methods should be implemented on a regular bases only then we will able to extract it’s potential to its ultimate core of market segmentation

Market segmentation is based entirely on four aspects

• Demographic
• Psychographic
• Behavioral
• Geographic

Demographic segmentation:-

Is something which is done by targeting particular group of people around the spectrum of society with respect to the various sales and sustainable growth of our business this is where a factors are considered as the bases of the segmentation where age , annual income ,and many more factors are to be taken into consideration with respect to the product which is to be aggregated.

Psychographic segmentation:-

Psychographic segmentation is a bit difficult way of understand because this segmentation depends on various factors like values, attitudes, interests ,lifestyle ,and many more this is hard to identify because this things are subjective not data base driven

Behavioral segmentation:-

Behavioral segmentation is depended up on your customers already existing data about his personal habits, paid habits, user interaction, brand preferences and the user’s activities may relate to his existing habits and getting user data from other aggregate

Geographic segmentation:-

This form of segmentation is based on climate, rural and urban, country ,and is targeting its customer base on the bases of their unified boundaries and climatically condition and various products are advertised to provide a better and an alternative aggregator.

Initially any new business is not intact so to just maintain a constant flow of sales various new business get aligned with some major wall street firm or get dissolved by them once taken over by them our thought here is to get allied with some mobile phone aggregate and negotiate  a comparatively low price then our opponents aggregator

Goal setting is a very important part of any new business we are specifically setting our goals with respect to web presence we initially will be focusing in places where there is no or merely less competition in this particular sector and focus entirely on the online aspect of the business and after getting hold of  well-established web presence in that particular part of the world and secondly we will like to get collaborated with the major competitor in our sector if the collaboration is happening we would like to make a single particular platform to dominate the entire business module

And finally with collaboration with our initial partner we would like to expand our business module in different emerging markets

When talking about our futuristic expectations we should also be engaged in talks with the risk of e marketing and e selling of our company which are as follows

• Online security
• System reliability
• Privacy issue
• Credit card fraud
• Intellectual property
• Customer disputes
• Return of goods and warranty
• Warehouse and logistic
• Taxation

Online security:-

There is a verity of security threats out there like malware, phishing attacks, hacking and spam mail make sure to update your platform’s operating system regularly and use (SSL) secure socket layers

System reliability:-

The Internet service provider (ISP) server could crash; your online payment system could show errors and the e-commerce plugin could have bugs.

Except keeping all operating systems these are some things that may happen outside of our expectations.

Privacy issue:-

Customers’ personal data could be compromised and used for spamming, identity theft and unsolicited marketing. Make sure to require customers to use strong passwords.

Credit card fraud:-

Someone could use a stolen credit card to make an online purchase, or a hacker could use stolen credit data from other customers in your system.

Intellectual property:-

Your website images, product descriptions, logos, videos, music, as well as your products, could be copied by others, or violate someone else’s intellectual property.

Customer disputes:-

A customer must have received an order conformation and but the amount must have been deducted twice form the bank account .In some cases people must have received something which docent match there order description

Return of goods and warranty

Common headaches when dealing with product returns: Increase in supply chain costs and not being able to resell the items at their original price.

Warehouse and logistics

You could run out of stocks while orders are coming in, a product shipment might be delayed, or a parcel could be delivered to the wrong recipient.

The most important thing you can do is to always keep these in mind, and to build a strategy on how to deal with them once they happen.

Taxation:-

You might not be including the appropriate sales tax in your sales, or you are not paying fair shipping and/or import taxes depending on your shipping destination.

These are amounts the major risks involved in an e-commerce website.