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MARKETING MIX OF CRT AND LCD MONITORS
Contents
Marketing Mix 2
Comparison between CRT and LCD Monitors 2
Conclusion 5
Bibliography 6
Marketing Mix
The company is aiming to promote its brand or product in the market use a set of action or methods which is referred as marketing mix. It is a combination of 4 Ps that are Price, Product, Promotion, and Place (Srivastava, 2012). The given report conducts a comparison between the marketing mix of two products that target the same market segment and the products are CPT monitor and LCD monitor.
Comparison between CRT and LCD Monitors
Product- The qualities and capabilities of the product that can be used to attract the targeted market are defined under the heading ‘Product.’ A comparison between the LCD and CRT monitors is done as a product under consideration to develop as a brand.
CRT Monitor
LCD Monitor
CRT monitors come with a contrast ratio that produces remarkable deeper black levels which enhances the details and visibility of the dark images. The CRT monitors provide the best viewing angel compared to other display monitors. An effective product for people who like to play games as it helps to enhance the picture quality. Though with time the technology used in the product has become obsolete and the big size make customers opt for LCD monitors (Poon, 2008).
LCD Monitor offers a comfortable monitor size with just a few inches of thickness weighing between 8 to 10 pounds. Coming up with newer technology it provides excellent viewing experience, with no image flickering. The consumption of power is very low as compared to CRT. Since its launch LCD monitors have covered the technology market completely. The only issue that occurs in an LCD monitor is the dead pixels that create black spots on the screen which demand the change of screen (Poon, 2008).
Price- Price refers to the amount that the consumer has to pay for the purchase of the product. The price of the product is a very important factor to refer as it makes or breaks the product’s position in the targeted market segment. The comparison of pricing policies of CRT and LCD Monitors is conducted here: –
CRT Monitor
LCD Monitor
The production of CRT Monitors has long been stopped as the market for the product has reduced to the minimum. The people interested in making the purchase has to use a second-hand CRT Monitor available at second-hand computer products shops. Th price of a CRT monitor is very less and economical which was the reason it gained extreme growth when firstly launched as a part of a computer system. Due to its bulky size, screen size limitation, and image quality issues the market for CRT monitors has become nil (Parikh, 2007).
The LD Monitor as compared to CRT Monitors is quite expensive. Certainly, a newer and latest technology is expensive to purchase, and same is with LCD Monitors. The pricing strategy of the LCD is based to provide efficient product along with earning revenue out of it as the companies know that the CRT Monitor does not stand as a competitor in the technology market (Parikh, 2007).
Promotion- The technique, media channel and sources that are used to promote the products in the targeted market are discussed in the promotion category. The comparison between the promotion criteria used to promote the CD and CRT Monitors is discussed here: –
CRD Monitor
LCD Monitor
CRT monitors are in use for more than hundred years as all television sets and computer monitors were made of CRT Screen. The time CRT became a part of the technology the promotion of such products was very limited, and mostly the shop keepers use their skills to promote the use of CRT monitors. The awareness of people towards such products was also very limited which limits the use of promotional activities for selling the product. With no competition in rising CRT ruled the market of monitors for 100 long years till the time LCD monitors appeared in the market (Lagroix, Yanko & Spalek, 2012).
Being a part of digital technology, the digital media was mainly used to attract the targeted customers towards the product. The LCD took over the electronic market in a swap, and within a couple of years, the use of CRT monitors was reduced to nil. The promoters used the digital media like television media and newspaper advertisement to promote the LCD monitors as a brand in the technology market. The online websites also carry the promotion of the LCD monitors to attract the targeted customer segment (Lagroix, Yanko & Spalek, 2012).
Place- place is referred to the location from where a customer can purchase the required product. It is important as the customer finds it convenient and affects the brand loyalty of the customers. The comparison between the place mix of CRT and LCD monitor is as follows: –
CRT Monitor
LCD Monitors
The customers should be informed regarding the place from where they purchase the product. It plays an important part because a convenient purchase place attracts the customers towards the products. CRT Monitors were not a thing that was purchased individually on a normal day. This technology was the part of different technology products like computer display monitor and television. These were available at any electronic shop when the demand for the product was there. But, with time the CRT Monitors has become an obsolete technology and can be sent just to second-hand computer products shops (Husain, Hayes, Young & Shah, 2009).
The LCD monitors are for many purposes apart from being part of a computer system. LCD Monitors were available at all leading, small, and medium-sized technology shops capturing the maximum market possible. All electronic shops across the world will be able to sell the product ton the customer. It will be sold in different from like part of the television set or computer system (Husain, Hayes, Young & Shah, 2009).
Conclusion
The marketing mix helps the company to promote its product range in the market. Here the comparison between the CRT monitors and LCD monitors shows that CRT monitors have become a forgotten technology and new technologies like LC and LED has captured the targeted market of the computer’s related products. Hence, LED Marketing mix to provide a better usage of the analysis.
Bibliography
Bhakar, V., Agur, A., Digalwar, A., & Sangwan, K. (2015). Life Cycle Assessment of CRT, LCD and LED Monitors. Procedia CIRP, 29, 432-437.
Husain, A., Hayes, S., Young, M., & Shah, D. (2009). Visual evoked potentials with CRT and LCD monitors: When newer is not better. Neurology, 72(2), 162-164.
Lagroix, H., Yanko, M., & Spalek, T. (2012). LCDs are better: Psychophysical and photometric estimates of the temporal characteristics of CRT and LCD monitors. Attention, Perception, & Psychophysics, 74(5), 1033-1041.
Parikh, J. (2007). 3–11 Full-Field Digital Mammography on LCD Versus CRT Monitors. Breast Diseases: A Year Book Quarterly, 18(3), 250-251.
Pitta, D. (2007). Increasing values in LCD monitors. Journal Of Consumer Marketing, 24(3).
Poon, C. (2008). Management of CRT glass from discarded computer monitors and TV sets. Waste Management, 28(9), 1499.
Srivastava, R. (2012). The shift of Marketing Mix to E-Marketing Mix: The Birth to New Era. SSRN Electronic Journal.