Standardization of marketing Campaigns for Global Audience
Table of Contents
Research Plan
Introduction
- Provides a key context on development for standardizing market campaigns for increasing awareness and create suitable campaigns for a global audience
Key Objectives
- To develop an appropriate pattern for using various modes in developing innovative procedures in creating a wide range of campaigns in the market
- To evaluate specific requirements for procuring standardization techniques in the wide range of market campaigns for attracting lots of customers in the global market
- To discuss the impact of the systematic market campaigns and add more values to principles of measuring standard measures for global people
- To identify various factors responsible for adopting standardization techniques in procuring global customers
Methodology
- There should be a gathering of reliable information by conducting exploratory technique which persists in the operations.
- Development of suitable procedures by collecting data through the use of primary data by survey process
- In secondary research, there should be an evaluation of reliable data by using various case studies and other publications related to the development of marketing campaigns importance
- Evaluation of the secondary data by depicting various patterns related to the importance of appropriate standard market campaigns for attracting customers
- Usage of diary for conducting by conducting survey process
Timescale
- In the first step, there should be the adoption of appropriate information related to the issue and the whole planning will be finished within one week
- The next step should provide a depiction of the shortlisted candidates used for conducting the interview process. The entire process should be needed to be complete within two weeks after the planning of the research
- The collection of data by using the survey process requires a period for more than four weeks and helps in the conduction of research inappropriate time.
- In the last step, there should be the development of an inference system for evaluating the overall process which will require a total of more than one week to complete.
- Final report of the research will be developed by October 2020
- In March 2020, a request would be sent to the candidates regarding the conduction of the interview process.
Potential Issues
- Lack of providing adequate time by the respondents participating in the survey process
- There is a development of adequate cost used for conducting interviews, traveling, and procuring suitable procedures for finishing entire research on time.
- Lack of developing suitable analysis and evaluation of the data developed for gathering the data.
- Failure of achieving data within the interview process that leads to the development of the entire research in the late time
- Reduction in the total quality of the research procedures provides a direct effect on the timeline of the research
Introduction
In this research, there is adequate focus developed on adopting suitable marketing campaigns for managing the procedures improving awareness among customers, and improves brand awareness in the market. This procedure allows organizations for enhancing current brand image in the market and provides effective operations on a global scale. The research sheds light on the effect of implementing standardized techniques for improving the performance of the companies in the market. Hence, the development of an adequate process in the standardization technique creates sustainability in the existing patterns and provides an edge for presenting the appearance of the customers (Crawford et al. 2017). In the absence of a standardization approach, there is a formulation of a negative approach developed for reaching out to the customers in an efficient process. This research study is useful for evaluating a systematic procedure for improving campaigning procedures for reaching out to the customers in the market in a suitable process. Therefore, the development of the systematic and standardization approach crates a guideline for managing to improve existing brand image and develop appropriate customer proposition in the market.
Rationale and Background of Project
In the dynamic business environment, the development of suitable techniques provides an extra adoption of revenues of ensuring the perpetuity of the organization. This can be depicted in the study and the research provides an analysis development of the adequate process in the standardization approach is required for providing a strong focus on the global customers. Most organizations focus on creating innovation procedures in the marketing campaign procedures for identifying various needs of the people in the global context. In the current market, there is a rapid utilization of adequate processes developed in providing a standardized approach for grabbing a huge amount of customers on a global scale (Yuzhakova, 2019). It has been analyzed that the procurement of appropriate approaches in the marketing campaigns creates a sense of long- term interest among the customers in the global scenario.
Furthermore, organizations look to develop a standard form of communication approach that provides a direct effect on the minds of customers. The development of an organized and planned marketing campaign is essential for reaching out to the various targeted customers present in the market. It provides a suitable platform for increasing awareness among the people about the brand image of the company and reaches out to the customers in a suitable process (Samii, 2018). Most of the customers look forward to interacting and engaging with the advertising process developed by the organizations and develop adequate knowledge about the products and services elaborately. The standardization approach in marketing campaigns offers lots of interests among customers for promoting the brand in the global market and develops a competitive edge in accordance with the other competitors.
In this regard, there is a suitable focus developed by organizations to undertake a standardized approach and create long- term awareness among the customers in the global market. This process ensures that there is the adoption of innovations in the marketing campaigns for providing a wide range of platforms for the customers. There is a direct relation among providing of suitable techniques for managing perspectives for designing an adaptable marketing campaign and reach out to the diverse range of customers (Steenkamp, 2017).
Thus, the formulation of standardizing marketing campaigns allows firms to increase engagement with the audience in the global market and sustain a suitable relationship in the future. There is the maintenance of brand loyalty by the organizations for developing suitable objectives for the customers. It adds to the profitability in the technique adopted for managing various needs of the consumers and provide a stable platform for managing to reduce the threat in the global market (Liu et al. 2016). This is vital for providing a sustainable image in conducting sustainable operations and provides additional advantages for the customers in the overall market.
Conclusion
It can be stated from the above research study, that development of a proper standardized approach in creating a suitable marketing campaign is directly linked with the creation of positive attitude among the customers. There is a direct approach developed for managing systematic guidelines developed for managing procurement in the standardization approach and attracting a large part of the customers. Therefore, there should be the utilization of innovations in developing an adequate standardization approach in creating innovative market campaigns for a wide range of customers in the global market. This study provides an overview that the maintenance of affordable strategies in the advertising techniques provides additional motivation and support for the organizations to reach out to the global audience and analyses current flaws in the process.
Critiques Review
Crawford, R., Brennan, L., and Parker, L. eds., 2017. Global Advertising Practice in a Borderless World. Taylor & Francis.
Liu, S., Perry, P., Moore, C., and Warnaby, G., 2016. The standardization-localization dilemma of brand communications for luxury fashion retailers’ internationalization into China. Journal of Business Research, 69(1), pp.357-364.
Samii, L., 2018. Engaging Your Global Social Media Audience: A Framework for E-Retailers. In Social Media Marketing: Breakthroughs in Research and Practice (pp. 593-615). IGI Global.
Steenkamp, J.B., 2017. Global marketing mix decisions: global integration, not standardization. In Global Brand Strategy (pp. 75-109). Palgrave Macmillan, London.
Yuzhakova, O., 2019. How to address cultural variety in global marketing campaigns?.
