Nike Inc. Analysis
Nike Inc. is an American corporation operating globally in designing, developing, manufacturing, and marketing the sales of footwear, equipment, apparel, accessories, and services. In 2019, Nike Inc. reported a total sales of $37 billion with North American amounting to $15,902 Million, Europe, Middle East and Africa $9,812 million, Greater China $ 6,208 million, Asia Pacific and Latin America $5,254 million, and Global brand divisions reported $42 million (United States Securities and Exchange Commission 52). The corporation has a total of 768 non-U.S retail market stores with 648 as Nike brand factory stores, 57 Nike brand in-line stores, and 63 converse stores.
Since 2015, the corporation has reported a continued increase in its foreign sales. The increase in foreign sales is attributed to Nike Inc.’s active monitoring and the use of NIKE direct international operations by the use of a mix of independent distributors, sales representatives, and licensees around the world. The company’s hedging practices and policies include superior product attributes such as performance, quality, and reliability, new product developments, and innovations. Additionally, the company employs effective sourcing and distribution of its products with attractive merchandising and presentation at the retailing level in its digital and in-store platforms.
As the corporation is a consumer products company, the relative popularity of various fitness and sports activities, and the change in trends affects its global market. While there is no discontinued Nike Inc. operation, the recent uncertainties in global and regional political and economic conditions have adversely affected the corporations’ international trade and the increased protectionism actions around the world. However, Nike Inc. is very aggressive in consumer connection and consumer affinity for its brands and products through marketing and promotion social medial and influential athletes.
Work Cited
United States Securities and Exchange Commission. “Annual Report Pursuant To Section 13 Or 15(D) Of The Securities Exchange Act Of 1934 For The Fiscal Year Ended May 31, 2019”. Sec.Gov, 2020, https://www.sec.gov/Archives/edgar/data/320187/000032018719000051/nke-531201910k.htm.