Major issues relating to E-tailing
Entailing is one form of non-store retailing and it allow customers to have wider choice of the market and it create a global mark place that unite many customers and retailers. There are issues that need to solve for entailing growth. Payment is one of the major relating to entailing. Credit card traction is the mode of payment preferred and it take percentage of the transaction thus making the web expensive than traditional retail store. Also privacy issues affect the growth of etailing where the risk of security of customer transaction has increased. Customer requires being concerned security of transaction of data since etailing does not provide assurance of security. Designing have emerge as issues to etailing web designers and most of them have low understanding of medium. Amazon comprehends important of designing but it their transaction design does not impress some customers.
Etailing lost encounter global and legal issues and rule of commerce evolve in geographical limited areas. For growth of etailing it requires a legal framework that makes sense to global market.
What are spamming, permission marketing and viral marketing?
Spamming is the act of flooding internet with misguided message and information. Spamming deals with unwanted digital communication that is in sent in bulk through emails. Spamming involve using of many email contact where this contact are assaulted with unwanted message about products. Spam comes from email address which is not real and in most case it does not accept replies.
Permission marketing
Permission marketing refers a type of advertising where customer is the privilege to receive promotion message. Permission marketing is the opposite of direct marketing where promotions are sent customers without their consent. Subscribing email update is one example of permission marking and user opts to receive periodic email with latest updates. Permission marking help to create relationship and interaction with potential customers.
Viral marketing is a process by which marketer create interest and potential sale for product through message that spread quickly from one person to another. Social network absorb viral market since it have spread and it share information quickly. Viral marking help companies to build their brand and provide personal connection with their brand. Viral marketing reduce the cost of dispersion and it viral video has ability to reach many customers at low cost.
Discuss online advertising, its method and its benefit
Online advertising allows business to deliver relevant and timely message to the customer at a lower cost. Online advertisement is more affordable than traditional method and it enable business owner to access their audience. Online advertising help business owner to target their audience who are likely to purchase product.
Display advertising is one method of online advertising. Display advertising deal with images and text in various platforms. Display ads are used on website and blog and it help to user attention to business product and service. Social media advertising place their ads on promoted post or stories that are popular to reach many people. Facebook and Twitter are the social media platform which is most popular to reach new audience. Affiliate marketing involve third party between publisher and consumers. It adopted by blogger who require many follower to gain income.
The benefit of online advertising is that it helps business owner target right audience. Also it enable customer to get engaged and help them to find the product they want. Online advertising is fast and easy and it helps companies to reach their goal quickly.
Discuss various type online service for example cyber banking, security trading. Job searches, and travel service
Cyber banking in online service that allow customer to access account and other banking activities form home. Cyber banking deploys security technology which is latest to ensure that that customer privacy and information is secured. All data sent between customer browser and banks through internet are encrypted. Cyberbanking enable customer to view their balance, previous transaction and summary of deposit made.
Online security trading deal with sale of securities among investors. Security trade is regulated by online specialized agencies with appropriate jurisdiction. Bank buys government securities to protect cyber banking actives. Job seeker are using internet the market. Digital resource is very critical to people ability to research and apply jobs. Majority of you people are using internet to search information about job and they have confidence in ability to perform any task. There are different job website and search engines that help people to hunt for jobs.
Travel service involves online application and it is consent complex web application of relationship of tourism product, tour operates, travel agent among many other. Online travel service arranges accommondation, tour and mode of transportation through online platforms. Online travel agents help customer to choose component of trips based on different incentives.
Describe electronic storefront
Electronic retailing use direct technique to sale product through electronic storefront or malls. Electronic storefront connects thousands of buyer and sellers and it offer unique items with lower price. Electronic storefront is a type of website that has a single store. Internet shoppers have ability or access thousands of storefront. Storefront has internet address which is used by customer to place their order. Electronic storefront is the extension of traditional physical store. Wal-Mart is one of electronic storefront t that is built on extension of physical stores. Various manufacture and retailer use storefront to improve their activity
E electronic mall is collection of individual shop which is grouped in single internet address. Electronic mall enable customer to purchase product from their home via electronic catalog. Electronic mall consist of single stop shopping position that give various product. Electronic mall have many vendors such as Microsoft shopping and it contain many product from various vendors.