Strengths and Limitations of Social Marketing
Social Marketing comes with a myriad of strengths but that does not mean that it has no challenges. Among the many strengths of the practice is that social marketing looks at the problem through the eyes of the people but brings out the product from the perspective of a technician (Bajracharya, 2018, pp1). Secondly, although not everyone may get to purchase the products and services being advertised, people are made aware of their existence in a convincing manner. Through the incorporation of entertainment and the element of education, it draws the interest of the people. This often yields positive results in the advertisement moves.
However, the practice has a few limitations. First of all, the public can hardly differentiate between commercial marketing and social marketing (Bajracharya, 2018, pp5). These two concepts can hardly be separated in their eyes, especially in times when commercial marketing has been done in the guise of social marketing. Too much creativity could also pose a challenge to the audience. This is because they are forced to interpret the message, which could fail at times. Lastly, the practice is not taken keenly and thus could be combined with other strategies which dilutes its meaning.
References
Bajracharya, S. (2018) “Social Marketing Theory,” in Businesstopia, Pp 1-5. January 7, 2018, https://www.businesstopia.net/mass-communication/social-marketing-theory.