One of the most critical elements in the digital era is technology that has enabled connection,communication and collaboration of people globally.technology plays a significant role in social networking by promoting universal interaction all over the world.social networking refers to a virtual and mass communication media that provides a platform for interactions among people with similar interests. Social media participation is a crucial aspect that upholds networking and provides the users involved with an opportunity to keep in touch while looking for job opportunities .for such reasons it is thus considered a valuable tool that enhances the development of a career. Social networking is now a vital part of many peoples lives in the current generation.it has provided a lot of opportunities with the most important one being academic interactions. The different platforms such as interactive educational websites get used in social networking and have made a significant impact on career development.
Some of the social networking pros include the ability to connect people all over the world.diffrent platforms of social media such as Facebook, Instagram, Twitter and LinkedIn have provided an opportunity for people to connect and also network with others. This has ensured proper interaction among professional expertise thus positively impacting on career development. Another advantage is that it provides a platform for business, companies, and organizations to advertise and market their product which subsequently increases their profit. An excellent example is the use of Facebook where most of the business owners promote their business and can draw more consumers and increase their sales. People now can also tap the hidden job market and prepare for the interviews through social networking,for example a platform like LinkedIn provides an opportunity for people across the globe to network professionally.it also enables significant sharing of information among people of the same profession which not only does it build relationships but also allows continuous learning. The great opportunity of connecting with others provided by social networking has been significant in enhancing business and career life.
Despite the great opportunities provided by social networking, on the other hand, it also comes with some limitations with the main one being social networking platform misuse. People carry ou inappropriate activities such as harassment, social peer pressure, bullying among others through the use of social media platforms. Such cases of social media misuse have resulted in people frowning its use, especially for professional networking. Another disadvantage is that it is associated with the promotion of antisocial behavior. Most people including professional and business owners believe one of the primary causes of antisocial behaviors is social networking platforms.hacking and theft is another major limitation of social networking. Most business owners have a fear of their business getting exposed to potential risks of hacking which can result in leaks and negative feedbacks regarding their companies. Moreso there has been a significant number of cases regarding organizations losing their private data through theft.such cases have made most companies feel unsafe to use social networking as a method of marketing their goods and services. High level of expenditures is also a common disadvantage associated with social networking. Most companies incur high cost in relation to the same while trying to enhance the security of their private data. High cost accrued is a primary limitation to the use of social networking.
However, despite the limitations that cause loss of interest in using social networking, its impact in enhancing career development can’t be underestimated. It is a crucial tool for development of career.this is because it allows people to connect with many others through the social media platforms and they can meet their mentors, build relationships as well as find new jobs. For example, the co-founder of branding magazine found her career through social networking and has grown to be a mentor of many through the same path. She uses her twitter, facebook and LinkedIn to not only motivate people but also inspire as well as provide career guidance which has benefited millions of people across the world.
In conclusion, we cannot argue about the fact that social networking has some disadvantages that can be detrimental. However, when looking at the great opportunities it provides, it is justifiable to continue using it in our day to day activities particularly in business and career development.