M.A.P. Marketing: Freelance Digital Marketing Specialist

K.W.: Freelance Digital Marketing

K.W.: Freelance Digital Marketing Specialist

M.A.P. Marketing is a full-service freelance digital marketing specialist, specializing in developing innovative programs that make your business unique, standing out from the rest of the population.These days, a digital footprint is necessary for a successful business, as internet users are estimated to be about 4.5 billion, and over 3.8 billion social media users.

We are a full-service freelance digital marketing agencythat seeks to ensure that small businesses get pointed in the right online direction. This we do by helping them understand how the online world is better and guiding them towards ensuring that they get the online recognition for their brand. A digital business presence helps boost the returns on your investment, and it is also a cost-effective opportunity for you to build.

The functions of a freelance digital marketing specialist are broad, ranging from search engine optimization, creation of ads,building and designing marketing strategies, website building, and optimizing social media pages and tracking their analytics. Working with a digital marketing agency is a way of ensuring leads get converted into customers.

As a freelance digital marketing agency, we evaluate the traffic to your website and social media pages on a continuous basis to determine which platform to invest heavily in, while maintaining the right balance between the marketing investments and the results that they provide.

2. Social Media Management and Content Creation

K.W.: Social Media Management

K.W.: Content creation

Social media refers to an interactive computer-based application that connects people and facilitates the sharing of thoughts, information, and ideas. For businesses, making use of their social media platforms to connect with their audience in this era of technology has a myriad of benefits.

Back in the day, social media management was all about publishing, where businesses focused on content creation that directed traffic to their business website, with the possibility of converting that to sales. This has since changed considerably.

These days, companies enlist the services of social media management companies that are well versed in content creation and beyond. This is because businesses are now concerned about what people are saying in their social media conversations about their brand. They also want to analyze their reach and engagement, and seek to reach a specific audience.

Therefore, with content creation, the businesses are looking for social media listening and engagement, social media analytics, and social media advertising. Which to achieve, a company should ensure they engage these core pillars:

• Strategy
• Planning and publishing
• Listening and engagement
• Analytics and reporting

Freelance digital marketing professionals at M.A.P. help with content creation for your Facebook, Instagram, Google, and the Website with different budget packages with varying offers as below:

• Bronze- Consultation, page creation, 1-week page management, content creation, business tips.

• Silver- Consultation, page management/creation for one month, content creation, plan to optimize social media, collection of detailed analytics report, 1 paid campaign ad bi-weekly.

• Gold- Consultation, page management/creation for two months, page revamp and revamping, social media optimization, detailed analytics report, 1 paid campaign ad per week, message customers to build relationships.

• Platinum- Consultation, Page management/creation for 6 months, content creation, Facebook+ Instagram+ Google SEO & S.E.M., optimization plan+ review, paid ad campaigns, detailed analytics report every month, web design, and a customized domain name, logo, and email.

3. Enlisting The Services of a Marketing and Brand Management Agency

K.W.: Marketing and Brand Management

K.W.: Marketing Agency

Marketing and brand management are not the same thing on digital platforms. Marketing handles campaigns of a brand, aimed at promoting the brand and also generating engagement, with the ultimate goal being sales.

Brand management entails creating the brand itself, which involves ensuring that people experience your brand the way you intend them to and that you get to maintain the reputation of your brand. A brand goes beyond the product or service, as it extends to your interactions with the customers, employees, stakeholders, and suppliers.

M.A.P. marketing agency uses techniques that are a function of marketing, that are aimed at increasing the value of your product line and brand. Through effective marketing and brand management, your products’ price not only goes up, but the loyalty of your customers is also built. To achieve this, it requires strong brand awareness, positive brand associations, and images too.

A marketing agency, also known as a marketing firm, helps clients, who are businesses, achieve their business goals by implementing and managing marketing strategies.

Benefits of a Marketing Agency

• They work with you, the client, to identify and pinpoint those marketing strategies that are valuable to the business, drive business, and maximize their investment.
• Marketing agencies take up the role of executing and implementing marketing campaigns for their client.
• They monitor and evaluate the results from marketing efforts and use this data to help improve marketing results.

4. Website Design: Why you need a Digital Marketing Specialist.

K.W.: Website Design

K.W.: Digital Marketing Specialist

When it comes to settling on website design, the design should be customized to meet both your professional needs and your style. You will need some I.T. knowledge to set one up properly, as these days, people take just 6 seconds on a website’s main page before making their minds on the need to exit.

So, your website design should be great and eye-catching, easy to navigate, and fast loading. According to M.A.P., your website should have these important aspects:

• High-quality content.
• Excellent page optimization.
• The website is secure.
• It must be compatible with a mobile phone.
• Clear C.T.A.s
• Backlinks
• Reviews if possible
• Has a privacy policy
• Links to social media pages.

As the digital marketing specialists, we have teamed up with the Wix team to offer you the most stunning premium websites accessible both from a mobile device and a desktop, too, complete with all the aspects above.

Whether your small business is an online store, a restaurant, or a photographer, a musician, or an artist, you can get a website that is easy to use and navigate designed and personalized per your need for you.

What Happens After the Website Design is Done?

The next step after designing your website is checking how it looks via search engines like Google. Optimizing your site for the search engines through Search Engine Optimization (SEO) or Search Engine Marketing (S.E.M.) will ensure that it is not hard to find and that once seen, the other businesses do not outshine you.

Once the website design bit is done, the digital marketing specialist takes over, and work to initiate effective online marketing campaigns, by putting together emailing and promotion campaigns to get the company message out. Their work entails:

• Working to increase brand awareness
• Promoting products and services
• Use appropriate technology platforms to convert prospects.
• They create successful marketing campaigns by translating business goals.
• They are highly skilled in evaluating consumer market needs.
• Understand how, where, and when to collect information on consumer demands and trends.

5. Is It a Smart Move to Contract Freelance Marketing Services?

K.W.: B2B Brand Management

K.W.: Freelance Marketing

In digital marketing, freelance marketing entails helping companies promote their products and services through online platforms. As a freelance marketer, your job is to reach out to your client’s target audience, direct them to the client’s website, and convert them into paying customers. The recent trends show that freelance work is a preference for many people around the globe.

A freelance marketing professional is one who works with different clients and on a project basis. Their pay is determined either by the hours spent working on the project or the project’s nature. The freelance has the freedom to choose the hours worked, where they work from, and how they distribute the workload. Many companies spend up to 35% of their marketing budgets to hire freelance marketers to help with their digital marketing campaigns.

What are The Benefits of Freelance Marketing?

• Freelance marketers are independent of office politics, and their focus is only on getting the work done efficiently without egos or grudges.
• Marketing freelancers’ costs are variable, and though the price per hour may be high, it is still cheaper than full-time employment cost. There are many other costs foregone, like office space cost, supplies, health benefits, retirement funds, and payroll taxes.
• Freelance marketers offer a specialized skill, which means they get work done fast and efficiently, and only bill your company for the actual time spent working on your project. By hiring them, you benefit from years of experience and a finely tuned craft, without the need to train the first.
• The quality of work delivered by freelancers is high, on time, and budget, since as a consultation business, their goal is to have happy, repeat clients.
• Marketing consultants come with a different approach than an in-house person who has conformed to the office culture. They can, therefore, approach a business challenge from a different angle and offer fresh solutions.
• Hiring marketing freelancers allows for flexibility, so small businesses do not have to hire a full-time marketing executive. They can consolidate the works needed and hire the freelancer as the need arises.

What is B2B Brand Management?

B2B Brand Management entails maintaining the trust and stable relations between a business and another, that is a prospect customer. This requires creating channels of constant communication platforms between your business and your target audience and nurturing them irrespective of their stage in the buying cycle.

B2B brand management will require that the business creates comprehensive campaigns for brand management that speak to the customer per their specific situation at every stage of the buying cycle. A well-experienced marketing agency will come in handy to help you with this.

M.A.P. Marketing has extensive knowledge of the industry, having worked with a wide range of industries. They help you create communication materials to support your sales division’s efforts and keep your customer engaged continuously and accelerate their journey to sale conversion.