Reference Title → Chapter 1: What Is Personal Branding?

Reference → https://thestartingidea.com/personal-branding-guide/ | https://www.pwc.com/c1/en/assets/downloads/personal_brand_workbook.pdf

Title → Please suggest 2-3 new titles

Caption → At the end of caption ask a question (60-90 words)

Guidelines → https://docs.google.com/document/d/1LmUyH7CDWMho0eWancEfRRH2oUMVWk59JodHOtDXkB8/edit

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Chapter 1: What is Personal Branding?

Title Suggestions

1. Chapter 1: A Guide to Personal Branding
2. Chapter 1: Why You Need Personal Branding
3. Chapter 1: Personal Branding [Explained]
4. Chapter 1: Defining Personal Branding

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1. Title → [Use any ONE of the titles suggested above]
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What is personal branding and who needs it?

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Everyone who wants to succeed needs personal branding—from freelancers to executives, entrepreneurs, speakers, etc.

It’s a scorecard that measures your professional presence, message delivery, and the application of values. It is what makes you stand out in your industry.

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It’s a marketing strategy that positions your skills, experience, and personality above that of your peers.

It defines your leadership style while embodying what you do, why you do it, and the impact it has on others.

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Professionally, it’s the image that represents you to the rest of the world.

It’s your personal mission statement expressed through the content you share, how you act, how you talk, and how the media portrays you.

1. Title → How Do You Build a Personal Brand?

Assess yourself honestly and define your core values, skill sets, and strengths.

List out your current achievements, obstacles you’ve overcome, and your inspirations and passions. You should also define that one thing that makes you unique.

1. Title → How Can You Stand Out?

Understand your target audience, match your personal branding to the target audience, and identify their pain points.

Then, exceptionally solve these pain points through a medium they frequent and the language they understand.

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Your audience should look at you as someone who gets them and who has better solutions to their problems.

You become more favorable than anyone else in your industry, and this greatly amplifies your personal brand.

1. Title → Recap

Personal branding is a marketing strategy that makes your skills and experience stand out from your peers.

It differentiates you from the crowd and makes your target audience consider your solutions superior to others.

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Your personal brand is what makes you stand out from your peers. It’s what makes you who you are and is shaped by your skills, personality, and experiences.

But in a saturated industry, how can you stand out from your peers?

Understand your target audience and their pain points. Deliver exceptional solutions to their problems through channels they use frequently, and in a language they understand.

It’s essential to ensure you have a strong personal brand, as you will find out in my next chapter of this series, “Why is Personal Branding Important?” that is due on August 6, 2020.

Do you have any questions on personal branding and how to create a brand for yourself? Ask them in the comments section. I am always ready to help.