- Destination mobile applications provide answers to any travel questions. A tourist can use the application to customize their itinerary.
- Destination mobile applications are becoming popular because they offer a one-stop solutionfor users. Users can find car rentals, insurance information, ticket booking, travel related shopping in one place.
- About 15%of tourists use destination/tourism mobile applications to plan for a trip ahead.
- Around 30%of people use destination/tourism mobile apps to search for hotels and flight deals.
- Travel and tourismapplications were ranked 7th, among the most downloaded Apps categories.
- Examples of common destination/tourism mobile Apps include FluentU, Hopper, Hotel Tonight,and mTrip.
- Cashless travel, localization, and real-time trackingare some drivers To determine
Why Destination Mobile Apps are Popular
Potential Marketing Tool
- Destination mobile applications provide a platform for tourism businessesto stay connected to their customers by use of social media to interact directly with the clientele. The applications provide a way of knowing what the users are planning for the next trip.
Easy Booking
- Users are able to book a trip to their favorite destination with one click.All the bookings and travel arrangements can be done from one platform.
Simplifies Transactions
- One of the advantages of using destination mobile applications is simplified transactions as it reduces the paperwork process. Smartphones enables the user to save soft copy of ticket bookings, reservations, and other things. All payments can be made from the App and it promotes cashless travel.
Virtual views of Destination
- Using the app enables travelers to have a glance of the holiday destination before the physical travel. The user can view photos and videosof the place to help them plan better.
Some Features on Destination Mobile Apps
- For navigation, the mobile applications provide GPS services, maps, and route planning.
- Socially, the destination applications provide picture galleries, travel updates, reviews, and communication channels like instant messaging services.
- Destination mobile application users can use mobile marketing to be alerted of offers, contests, and discounts.
- The apps provide e-commerce services for accommodation booking, ticket booking, reservations, and shopping among others.
Summary
The initial one-hour research led us to find some insights into the usage of destination mobile applications, common features of the applications, and some information that made applications popular among its users.
