Demand Generation through Free Trial Offerings for Your SaaS
If you are looking for an effective way to generate demand for your products, try using free trial offerings for your SaaS. Information from the pundits including Zinoit shows that trial SaaS offerings lead to up to 40% conversions to actual buyers. Thus, the marketing approach has proved to be superior to other methods including content writing, copywriting, and direct advertising. The same old rule of giving something to get something still holds today as it has always done. A free trial helps you sell your software without a hustle.
How to Do It
There is a common misconception about free trials. A lot of SaaS vendors tend to believe that free trials are a waste of time and resources. On the contrary, if a business structures and organizes its free trial SaaS well, it is one of the most effective strategies in online business. It can be set up fast and has minimal cost if any. You can generate a lot of demand for your services and products through a free trial SaaS offering. It gives the would-be consumer a chance to test the product directly. It is a familiar way of testing the waters, for the consumer. If a customer was to go to a physical shop to look for a product, they would practically want to touch it and will ask the shop steward to show them how it works. Online shopping does not offer users such luxury; hence buying online becomes an intricate process that subjects the potential product or service user to a lot of anxiety. So how do you set up a successful free trial? You firstly need to ask yourself and answer the following questions.
- Do you know the purpose of a free trial?
- Do you need to set up one?
- How do you convert the users of your free trial into actual paid users of your software?
- How long should your trial last?
- Should you seek the customer’s credit information beforehand as you take them through the process of free trial? Are there alternative ways of doing it?
What is a Free Trial Offering of SaaS?
A free trial allows users to access your software free for a limited period. In free trials, you can allow the user to access al the functioning of the software for a period, or you can restrict certain features to only be accessed by the paid users.
So, why should you allow users free access to your software?
It is because a free trial gives the potential paid user a chance to test your product. It will help them decide whether it is worth buying or not. Free trials are ideal for engaging with your potential customers. It is the place for you to sell your solution to the relevant problem owners. Free trial is a form of a hook. You rein in your potential customers with the free trial offering and get a chance to convince them to try and eventually buy your service or product.