Executive Summary

This report contains a brief overview of Morgan Motors including their vision and success. The purpose of this report is to analyze the operational structure of Morgan Motors and how it supports its stakeholders. The report also contains information that has been gathered from various online resources regarding the operation of Morgan Motors and critically assessing the extent to which the operation supports the delivery of their vision. The conclusion of this report summarises the purpose of research and mentions the new-findings during the process of completing the same.

INTRODUCTION:

Owned by Charles Morgan, Morgan Motors is a motorsports company that designs customized stylish motor cars bonded by aluminum together for car enthusiasts. The company’s vision is to provide less-complicated designed wiring inside the car comfortable for a usual electrical engineer to handle if any ambiguity occurs in the car engine, making it optimized and light-weighted. The company’s major stakeholder is an Italian group known as Investindustrial. The problem to be addressed is the current management strategy and increasing stake-holders of Morgan Motors.

Critical Analysis: One of the biggest disadvantages to this near to great business will be the lengthy waiting period allotted to clients or consumers. The wait list is very immense and stretches from 6 months to almost 10 years. Few of the customers might be able to wait for whatever the period or the deadline for the delivery of one’s car would be. But this is unfortunately not feasible with everyone who wants the car either. This will eventually result in the company losing some of its clients and customers. When the number of customers get cut down one by one, the profit percentage also slowly decreases over a period of time. So whether the business looks during this problem of making its buyers wait for lengthy stretches of time and considers an ideal scenario where the quality of their customized vehicles is not compromised and the duration to wait for someone’s automobile is not always in “years.”

Change in market strategy? The investment industry has demanded that Morgan Motors find a new opportunity to expand into without losing its current position. Asking for a shift in the Morgan Motors business approach and customer loyalty sounds very fitting. The firm makes just about 300-400 automobiles per year, but there are tons of the buyers who register for the vehicle, bringing them all onto a lengthy waiting list. Of this cause, Morgan Motors has been recommended by the investindustrial to seek an ideal approach to this major marketing campaign mistake. Perhaps a rise in the amount of employees in the company’s automotive business would enable them to raise the number of vehicles they will build. They can comfortably produce about 1000-1500 cars a year from the right preparation as a short-term target and raise the amount slowly per year or so. It would help the organization decrease the wait time per year by at least 15-20 per cent.

REVIEW OF THE OPERATION:

Vision Approach:

Considering the reviews of Morgan motors’ satisfied customers, they have achieved their goals up to most of the extent so far. Both the employees and the customers are well-satisfied with Morgan’s comfortable and productive workplace and fast service. Unlike other companies, Morgan Motors offers an open space for their customers to look at the process that goes on during car manufacturing. They offer a friendly customer environment as observed in one of the reviews, offering tea to its customers before showing them the tour of the car from the car’s specifications to the inspection of the car, for example, to check if there are any scratches or dents on the body of the car.

Stake-Holders:

Investindustrial (Major Stakeholder)
The Morgan Family (Share Holder)
BMW

Impact on Stake-Holders:

Recently, Morgan Motors has been sold to an Italian group investor by Morgan. He proclaims that this investment will help bring innovation and stability to the company instead of changing its direction. Under the influence of the new stake-holder, the company has launched Morgan Plus Six that reflects the car that was previously manufactured by Morgan in 1936. It was manufactured in the three-wheeler car’s image that was the reason for the success of Morgan Motors. The second most crucial share-holder of Morgan motorsports is BMW, which supplies the customized light-weighted engines for their cars. Steve Morris proclaims more share-holders will improve stability:

But this is quite a crucial and risky step to take because if the company faces loss and the investors demand taking back the shares or selling them, the company will face financial and management problems in that case.

Second Crucial Step:

Steve Morris, does not consider the need to step into every field of technology that is crucial while choosing a shareholder for the company because to grow the business and fulfill the requirements of the company, cash is essential . Still, it is also crucial that you chose a proper share-holder for the company. Therefore, the management strategy of Morgan Motors needs to be improved, and before taking such crucial steps, a proper management plan needs to be devised.

Conclusion:

This report analyzed the management strategy of the Morgan motors and the increasing number of stakeholders of the company. It is found that the Morgan motors are focusing on selling most of its shares to the stake-holders and the money is being drawn towards the staff and the management of the company. These steps of the company are risky and can affect the company’s overall business because increasing shareholders increases management risks.

Word Count: 812

Grammar correction done

Sentence changed

changed a few words

sentence changed

changed phrase

vocabulary changed

word changed

vocabulary changed

sentence modified

Morgan Motors

Pssst… we can write an original essay just for you.