SUBJECT: Open” MRI Unit Installed in Pediatrics
With this letter, I want to introduce you to the quality health care organization yyyyy, with which we have between doing business for a while now. Our newly opened healthcare organization is currently located in the Baltimore area. We have always anticipated being an active member of the local chamber of commerce and more importantly, interested in securing membership here. However using the diagnostic equipment from other wings is often frowned, the MRI is now available in all divisions. The MRI unit is newly installed in room 20 of the pediatric wing. It’s the only one in the open facility. This implies that the components are installed in the ceiling as well as the floor. More interesting, no sidewall allows the patient to feel like lying in the tunnel. Nonetheless, the MRL is only present for pediatric patients as well as the patient who is anxious about using the regular unit.
4 P’s of marketing
The 4’ps of marketing in our organization includes the product, price, promotion, and price. The product the healthcare organization will offer includes pediatric and primary care. The organization decided to focus on pediatric care because, the community has a large population of infants, children, and adolescents who are in most cases left unattended to (Savage et al. 2018). The children and infants together with adolescents hardly complain about those facing a lot of health complications. The community has few hospitals which focus on pediatric care as well, therefore, our organization will feel the existing gap. The facility will also offer services at an affordable price. This will keep the facility running while offering quality services to every member of the community. For those individuals with low capital income, the organization will give them a discount. The value of the product will also determine the process being charged. The facility will also be located at the center of the community whereby it’s easily and readily accessed by the residents. The place or the location in this case influences the overall customer experience. The facility is not distant from the customers (Dexter, Epstein, & Rodriguez, 2019). The most important form of marketing the organization is using is through public relations. The facility is selling itself by taking part in social responsibilities in the community. This is done through participating in charity work, taking part in climate change campaigns, and accommodating the homeless people. However, this effort would have been accelerated if you offer your hand or support our effort. Other forms of marketing being used include email marketing, referrals advertising, and direct marketing. Referrals are another marketing strategy that is given priority. Social media platforms such as Facebook and Instagram are interactive and affordable means of marketing the company product.
5 P’s of Healthcare Marketing
The five p’s of marketing in our organization include patients, physicians, professional healthcare administrators, payers, and policymakers. Our facility has the perception that today patients are more empowered and even more distracted than ever. On this, our organization focuses more on the patient’s needs (Davis-Dao et al. 2020). The patient in our community has more choices than ever and thus more aware of plans, medication, and defined contribution. Besides increased changes in healthcare, the physician still writes the script. In our organization, we make sure that physicians have more influence regarding the direction of healthcare. We ensure that physicians have not lost autonomy and decision making.
Professional healthcare administrators are more interested in the matter of broad health outcomes, system utilization, cost-benefit analysis, and medical innovation. Policymakers have a strong presence in the healthcare system in our organization. Obamacare has also had a huge influence on how the facility is operating (Davis-Dao et al. 2020). As healthcare spending, coverage, and outcome continues to raise an eyebrow, our organization is directly affected as well. The policymakers may not have a huge impact compared to the payer system. The payers may be inelastic as far as marketing messages are concerned the marketing team teams require to focus on how the increasingly dynamic payer landscape is going to influence financial viability.
Mission and Vision Statement
Vision: optimal health across the lifespan of the community we serve
Mission statement: Promote, improve and protect the lifelong health of adolescents, children, and infants in the community of Baltimore through the appropriate use of data, leadership, partnership, promotion of health equity, and evidence-based pediatric strategies.
Professional Conduct
- Healthcare specialists have the responsibility to maintain, improve educate, and promote the health of families, communities groups, and individuals. if there is a conflict or an issue among the individuals, community, families or groups the healthcare professional should give priority to those individuals who promote the health and the well-being of the public while respecting the principles of human rights and autonomy as long as the decision does not risk the health of others (Dexter, Epstein, & Rodriguez, 2019).
- The health professional display the personal behaviors which represent ethical standards principles including respect, justice, autonomy, honesty, and beneficence. The health professional is not allowed to indulge in racism, harassment use of derogatory language, and violence.
- The healthcare professionals are supposed to respect to health rights of the residents in the community and allow the patient to come up with informed decisions concerning their health.
- The health professional is also supposed to respect, confidentiality, dignity, and privacy of the patient or residents. The right thing, in this case, is allowing them to uphold their values, opinions, and attitudes.
- The healthcare professional should report to the organizations or employer when they suspect unethical practices which mighty violate the designed code of ethics.
Mr. Alex is the technician in charge of pediatrics. You may call him fir patient scheduling at 5566666.
Yours sincerely,
John Adams.
References
Davis-Dao, C. A., Ehwerhemuepha, L., Chamberlin, J. D., Feaster, W., Khoury, A. E., Fortier, M. A., & Kain, Z. N. (2020). Keys to improving patient satisfaction in the pediatric urology clinic: A starting point. Journal of Pediatric Urology.
Dexter, F., Epstein, R. H., & Rodriguez, L. I. (2019). Throughout the United States, pediatric patients undergoing ambulatory surgery enter the operating room and are discharged earlier in the day than are adults. Perioperative Care and Operating Room Management, 16, 100076.
Savage, T., Hodge, D. E., Pickard, K., Myers, P., Powell, K., & Cayce, J. M. (2018). Sustained reduction and prevention of neonatal and pediatric central line-associated bloodstream infection following a nurse-driven quality improvement initiative in a pediatric facility. Journal of the Association for Vascular Access, 23(1), 30-41.