Sex, violence and stereotypes in the brand equity of a series
The world is transforming subject to technological innovations that transcend to infiltrate political, economic, environmental, and cultural aspects. There is a big difference between the contemporary era that captures post-modernity and the periods before which are ancient. The developing issues in various industries call for an assessment on current marketing news and trends that can be achieved through critically viewing the article “Sex, violence and stereotypes in the brand equity of a series. The case of Game of Thrones.”
The article is written in 2019 by Rojas-Lamorena et al. It is a theoretical framework that seeks to establish the evolution in recent years regarding leading companies such as HBO or Netflix in the audiovisual industry. It reflects on the current era of television citing elements such as sexual, stereotyped, and violent contents as having a footnote on television series. The objective of the journal is to assess the effects of the mentioned factors subject to building brand value/equity of a display using HBO’s Game of Thrones as the reference point. The study establishes a relationship among the three to the formation of Brand Equity through the results of a questionnaire initiative. The conclusion is that the outcome cements the importance of sex, violence, and stereotypes to Brand Equity, which is an increase of literature regarding an emerging department like television series.
The writers showcase a deep understanding of the matter, issuing a relevant depiction regarding a current affair. The journal is significant to the populous, especially producers of television series as the target audience as it delves into pertinent issues regarding establishing a great display such as Game of Thrones. While their extensive analysis is broadly acceptable given the delving into the issue of Brand Equity as the central aspect of marketing subject to factors such as sex, violence, and stereotyping, their omission of the efforts of character building in the Game of Thrones series and other advertisement deployments such as the use of social media does not sit comfortably. The entire article fails to mention the different factors that brought the television series to its current status as a popular HBO audiovisual with the massive consumer base. Safe to say that the journal cites the use of brand value as the tool used by the HBO company to facilitate the popularisation of Game of Thrones.
Contemporary marketing trends and news pose a challenge as the changes affect the business environment that is robust and transforming at fast pace breaking boundaries. Brand Equity is “the reaction of consumers, more or less favourable, concerning the marketing elements of a brand.” The establishing of sex, violence, and stereotyping as elements that facilitate brand value in the current era is a challenge in itself as the mentioned aspects are cases of concern to the community which views them as critical factors that derail cohesion and ethical behaviour. The piece establishes a resonating audience of such series with elements that illicit fascination captured in the three factors like the marketing conditions for improvement. My recommendations would differ from the journal cites the company to be doing as I would recommend the use of character development in the television series through social networking platforms such as Facebook and Twitter to capture the populous.
Sex, violence and stereotypes in the brand equity of a series. The case of Game of Thrones is an essential journal that establishes fundamental issues in contemporary society such as tying Brand Equity to sex, violence, and stereotyping as facilitation of popularising the television series. The citation poses a challenge as they are aspects that threaten ethical standards issuing an alternative use such as character development depiction through social networks.