Competitive Analysis
Great Start Nutrition Company develops remedies contacting vitamin B12 to boost body immunity. Either food companies or pharmaceuticals sell these supplements. The main competitors of Great Start Nutrition in the United States include the following;
Jarrow Formula Methyl B12
Jarrow Formula is a product by Jarrow Formula nutritional supplements company based in California, USA. The company’s manufactures and distributes a product line includes vitamins, minerals, and enzymes, among other dietary products. The features of the Jarrow Formula include methylcobalamin and chewable vitamin B12. The vitamin B12 supplement helps in providing energy for cardiovascular health. Vitamin B12 supplements benefit all consumers; therefore, the company has an extensive consumer base (Meadow, 2019). Its main strengths include its excellent reputation since its inception in 1977. It weakens is competition. The company also has a significant market in the USA, Canada, and Mexico.
Natrol Vitamin B12
The parent company Natrol manufactures Natrol Vitamin B12. Natrol manufactures and distributes biotin and melatonin supplements. The product comes in dissolvable strawberry flavored tablets containing cyanocobalamin. The company targets vegetarians; people deficit with Vitamin B12. The company strengths include its solid reputation for over 35 years (Meadow, 2019). While its weaknesses include competitor brands.
Now Foods B-12
Now Foods is a vitamin B-12 created by the parent company Now Foods. Now Foods manufactures and distributes natural supplements. The products come in B12 vitamin Lozenges that contain cyanocobalamin, dibencozide, and methylcobalamin. The company targets consumer deficit of vitamin B 12 in the body. The company strength includes its participation in corporate social responsibility, including conservation foundation and cleanups. Its weaknesses include competition.
The overall market reveals that competition better brands is very stiff as such companies have to come up with differentiation strategies to beat competitor brands.