Facebook Organizational Vision and Culture
The purpose of this final milestone is to examine Facebook’s organizational vision and culture based on Mark Zuckerberg’s strategic plan and vision for the company.
As the co-founder and the CEO of Facebook, Mark Zuckerberg has developed a vision and strategic plans that have ensured the internet firms progressed in the last decades. According to Mark Zuckerberg, messaging is the foundation of Facebook. Messaging is the primary vision and the heart of all services offered by the famous media platform. At the end of the 2018 financial year, the CEO announced that “Facebook is a privacy-focused messaging and social networking platform from which individuals can communicate freely and securely” (Karr & Aaron, 2019). Mark Zuckerberg also noted that Facebook is about the family with various applications that steer up family connections and ensure growth. Based on Facebook’s corporate vision, the company is focused on providing social media services to its customers to help them stay connected (Schlesinger et al., 2017). Through Facebook, millions of friends and families are connected across the globe. Facebook intends to create more connections to help people discover a lot in the world through the sharing of experiences and expression of ideas on societal issues.
Clark (2017) noted that Mark Zuckerberg developed a strategic plan for Facebook in 2019 that embarked on adding new privacy. The plan also focuses on adding new groups and messaging features. According to Mark Zuckerberg, the firm’s strategy for the next five years is to innovate and invent new, improved communication tools that can connect users and protect their security. This involves creating privacy tools such as end-to-end encryption that protect communication for users, thus maintaining privacy. Another major plan for the company is to enhance interoperability, which is the ability of various systems to integrate and work together. This will allow Facebook to interact with other systems to provide a better customer experience. Based on the plans highlighted, the CEO developed the plans focusing on the end-user experience. A critical review of Mark Zuckerberg’s strategic plan shows a niche in storage access for various regions and messaging tools. Mark Zuckerberg should employ a strategic plan that focuses on new tools that enhance functionality in messaging. Also, Mark Zuckerberg should plan to limit the duration that platforms stores meta-data for sending messages. Finally, to improve end-user experience, Facebook should gather less personal data, as seen in WhatsApp.
Mark Zuckerberg has used his positional power as the company CEO to employ vertical structure. Despite the vertical structure, the organizational culture focuses on establishing a teamwork platform that is diverse and inclusive composing of managers, senior and junior employees, and subordinate staff. With his transformational and democratic leadership styles, Mark Zuckerberg has built a strong relationship between the management and employees, forming an effective executive team for organizational progress.
Facebook, through its CEO, Mark Zuckerberg, uses SWOT and Gap strategic planning methods, align teams with the organizational objectives. Through SWOT analysis, the company identifies its strengths, weakness, both internal and external threats, and opportunities for expansion. Gap planning has also helped the company develop its strategic plan by identifying gaps and niches in the social media platform. Mark Zuckerberg has also employed his personal experience, skills, and powers to effect several changes in the organization. Facebook has affected multiple changes based on the dynamic nature of social media platforms caused by constant technological innovation and invention.
In conclusion, Mark Zuckerberg’s management style is people-centric, enhance diversity, and inclusivity. He uses an organizational structure where all the employees are considered to enhance teamwork and help the firm move forward in terms of innovation.
References
Clark, E. G. (2017). Integrating consumer feedback into business marketing strategies.
Karr, T., & Aaron, C. (2019). Beyond Fixing Facebook (pp. 2019-02). Free Press, February.
Schlesinger, S. J., Romanick, M., Tobin, J. N., Brassil, D., Kost, R. G., Devine, R., & Williams, M. (2017). The Rockefeller University Clinical Scholars (KL2) program 2006–2016. Journal of clinical and translational science, 1(5), 285-291.