Ash Hilton

Ash Hilton is a model company in the country. The mission of the company is mostly dependent on the ethical sourcing of the materials used to make the jewelry. Due to that, the founder of the organization, Ash Hilton, is careful with the manufacturing and assures customers of quality products shipped through conventional means. Ash began making jewelry in 2003 after taking a jewelry-making course. His sister, wife, and two sons would join him later as partners. Ash’s main strength, as evidenced by the success of his startup, is dedication. Even with bringing up their two sons, Ash did not get distracted from running his business. One of his weaknesses is the lack of a diversified approach to business that would see him design other complementary products that go with the jewelry. An example would be the design of high-end fashion to be worn together with quality jewelry. Ash Hilton’s company culture is based on love and support with an equality approach free from gender, sexual orientation, disability, and other forms of bias. Its logo and brand loyalty to improve its advertising in New Zealand. The main strengths of the company are effective leadership under Ash Hilton and the dedication of the workers. The weaknesses of the organization are the narrow scope in business by focusing only on jewelry and the lack of resources to transform the organization from a global perspective. The significant opportunities that Ash Hilton has in the jewelry market include the advancement in technology used in the manufacture and design of jewelry worldwide and the enhancement of shipping around the world by reducing the time taken to get products in the market. However, the organization is faced with threats such as competition from more advanced manufacturers across the globe, thus slowing its market penetration efforts and the reduction in the interest of jewelry among the millennials. The threats facing Ash Hilton may affect the organization more on a global level of business operations. Therefore, the team has to consider coming up with better ways of expanding their business scope to attract and appeal to the millennials across the globe.