Media branding
Petruca, (2016), did research on personal branding through social media. The study aimed at examining the impact of social media in promoting personalities ho includes artists and professionals in promoting their products as well as services. Additionally, the study evaluated the challenges of social media in personal branding. The study found out that through social media platforms, personalities have been in a position to reach a wide range of employers as well as businesses which requires their services and goods. Further, the study found out that through global connectivity of professionals, the rate at which innovations, as well as solutions to the current global challenges, have been simplified. As a result, the entire global economy has been improved hence reducing rates of corruption, inflations and frauds globally.
Khajeheian & Ebrahimi (2020), conducted a study on Media branding and value co-creation. The study sought to examine the contribution f social media technology in promoting co-creation in goods as well as services industry through information sharing. Further, the study aimed at evaluating the challenges that face social media branding and mitigations. The study found out that through the increased rate at which innovation is shared globally through social media, there has been an increased rate of innovation which increases the rate of co-creation. Further, through international collaborations created in social media, organizations have been in a position to respond to global challenges facing the community and hence providing solutions to the challenges facing many economies and in most cases in the emerging markets. Finally, the study proposed the future of personal branding as well as co-creation in the era of big data.
Gao & Feng (2016), researched branding with social media. The study sought to analyze the contributions of customers in improving branding as well as the marketing of goods and services in a globalized economy. The study found out through going through social media comments as well as like, organizations, as well as personalities, are in a position to rectify any change that is recommended. As a result, the businesses are in a position to brand themselves in a way that the customers can differentiate them in social media. Further, the use of videos as well as graphics, organizations are in a position to increase their attractiveness when dealing with customers in social media. Finally, the study proposed for future research in globalization and branding in the era of big data and social media.
Vernuccio & Vescovi, (2016), researched on branding in the digital era. The study sought to evaluate the impact of social media in branding in the digital era. The study also aimed at evaluating the effects of using social media in advertising. The study found out that convenience, as well as globalization, has exponentially grown with the introduction of social media platforms in the digital era. Furthermore, the study found out that businesses are in a position to control their market as well as supply chains and hence been in a position to improve customer satisfaction.
Further, the study found out that through social media. Further, the study found out that organizations have been in a position to reach globalization levels in the shortest time as compared to other advertising platforms. Finally, the study found out that through the application of social media advertising, organizations have been facing data security as well as privacy concerns which have increased hostility between the western countries and Asia and in particular China.
Moro & Rita (2018), researched Brand strategies in social media in hospitality and tourism. The study sought to evaluate the challenges that b faces the tourism sector through the use of social media in advertising and branding their services. The study found out that increased popularity of a tourist destination has increased the rate of terrorism, which with time have decreased the competitive advantage of some tourist destinations. Additionally, data security in the tourism industry has also increased hence making some destination risky hence reducing the loyalty as well as customer trust.
Song & Yoo (2016), did research on the role of social media in the pre-purchasing stage. The study aimed at evaluating the impact of social media in buyers decisions. Additionally, the study aimed at evaluating the role of social media in the advertising business in the digital era. The study found out that through the use of social media, organizations have been in a position to reach a wide range of customers and hence increasing their profit margins. Additionally, the study found out that through the use of social media, individuals have been in a position to make buy decisions by making several comparisons and choosing the best product and service.
Tajvidi & Karami (2017), conducted a study on the effect of social media on organization performance. The study sought to examine the role of social media on improving organization performance. The study found out that through using social media, organizations have been in a position to improve their performance as a result of collecting a considerable amount of data which is used in making customer-based decisions. As a result, organizations have boosted their responsiveness as well as their customer satisfaction level. Further, the study found out that through the use of social media, organizations are in a position to gather insights, innovations as well as patterns in the growth of global challenges in business. As a result, organizations are in a position to convert economies by remaining responsive as well as customer-centred in offering goods and services.
Shimpi (2018), researched social media as an effective marketing tool. The study aimed at evaluating the impact of social media in promoting business operation in a globalization environment. The study found out that through social media, business information has been in a position to spread at a supersonic speed making every idea to get the required likes and dislikes which helps an organization in advancing as well as dropping an idea to another level for the business to remain responsive to their customers. Finally, the study found out that through collaboration and information sharing, businesses have been in a position to remain updated in solving current global needs for their customers…