Netsuite
NetSuite is an IT solution-based enterprise overring a wide range of IT solutions to its customers, the firm, however, lacks an on-site installation of the software’s but operates on a SaaS platform. The firm allows other business to undertake its resource management and planning through the use of a single system. The company enjoys some operational benefits due to its competencies in the service delivery sector. The company was the first of its kind to operate which gave it an opportunity to control the market before the competitors entered the market. Among the operational competencies enjoyed by the organization are; high accounting capability- the organization, operates a superior accounting mechanism. The accounting platform of the firms gives it a competitive edge over its competitors, the platform enhances the processing of orders and also enhanced invoices tracking and debtor’s management. The firm also enjoys the easy to use and website navigation for users of its online platform with high customization capabilities. The user-friendliness enables the final user to use limited time and effectively, through this the users can find the intended information promptly once they log into the system. The firm also operates a system which has high marketing capabilities, through their E-mail system the organizations is integrated with their client database, therefore, enhancing the marketing. The firm competitive advantage over the other small firms is its multifunctionality aspect, under this, the system serves many functions for the clients.
The marketing objective
The firm current objective is aimed towards market retention; through this, the organization has integrated their online marketing platform with the organization client vase platform. The organization, therefore, use the E-mail approach to undertake its marketing operations. The approach, however, may make the organization to be overpowered by the new market entrants which to have a strong financial muscle. Microsoft for instances not only operates the SaaS business portfolio but also operates a backup platform through their traditional backup system. These new entrants imply that the competition will become stiff and therefore the organization needs to change its marketing initiatives to match the market requirements. The organization should employ the use of market penetration initiatives through this the organization should seek to acquire more customer base than its competitors. The firm, therefore, may undertake niche marketing initiatives to capture a large market share. Another approach which the organization can undertake is engaging in vertical integration to achieve market development.
Source of volume.
The organization’s current source of volume is its Enterprise resource planning (ERP) approach. The organization is the first to operate the SaaS platform enjoys high market base from the small business who are seeking ERP support and achieve customer relationship management within their organization. The organization’s cash cow, therefore, remains to be the cash cow for the company. The integration of enterprise resource planning and customer relationship management as a package for their clients enables the firm to make high profits from their business portfolio.
Net suite strategies
Among the many investments which the CEO thinks of implementing to enhance the operations of the organization, some appears strategically designed and will have positive implications for the organization. These strategic initiatives include the setting up of a database facility. The investment in the storage capacity of the organization will help improve the organizations operational capacity. The investment also will promote the backup system of the organization making it less prone to delay as a result of reduced functional capacity. The investment will also be a supportive investment to the organization’s investment made to increase the market base. The vertical integration investment will enable the organization to have a competitive edge over its competitors; this is because the integration will increase the operations functional base. The investment will increase the operational base of the firm. The investment also could see the organization acquire another firm with a traditional backup system; this will enable the organization to have a strong backup system in addition to its existing backup system. High development in information communication and telecommunication poses operation challenges to the firms operating within the ICT world. The increased development increases the security threat of operations. Organizations, therefore, need to heavily invest in security measures to ensure that their firms are protected from any form of security threat. The company invested in security advancement is therefore strategically directed and has positive operational implications. The investment will not only save the company the cost due to reputation loss as a result of cyber-attack but also financial loss which may arise as a result of data and information loss. The organization’s service delivery personnel training is also a strategic investment. Due to the nature of the service delivery whereby the services delivered depends on the person offering the service, training is necessary to ensure that standard service delivery is achieved. The service delivery personnel, therefore, ought to be well trained on the standard procedure requirements to ensure quality service delivery and also achieve service standardization.
Net suite dynamic variable.
The organization main dynamic variable is matching the organization business portfolio with the industry specification. The organization’s heavy investment in customer relationship management and enterprise resources planning matches the requirement of the current operating environment. However, the business environment in which the firm operates is highly dynamic, with many foreseeable and unforeseen changes. The dynamism in the operational environment, therefore, makes the aspect of matching the products to the operating environment highly dynamic.
Potential target client for the organization.
These are the new users of the firm’s services; this category of users is made up the small business adapting to the use of enterprise resource planning and customer relationship management. These new users may arise due to marketing development initiatives by the company. The category of the new users also can be attributed to the emerging trends in the service delivery system which will give rise to new users as the SaaS business advance. The late technology adopters will also make a portion of this category of future users of the firm’s services. These categories of users are sensitive to adapt to new technology; this is because they fear the new technology might fail to cause them losses. The category of these potential users also is attributed to the fact that these users are low-risk takers. Due to this, therefore, these firms wait until the investment has proven profitable then they adopt. The category also comprises of the business which will be forced to adopt the technology of using enterprise resource planning and customer relations management as a result of a loss of clients.
bodies-beliefs-behaviors-bucks analysis
The implementation of the marketing initiatives ought to be guided by some underlying assumptions based on the marketing objectives which the organization seeks to achieve. The organization through the training of the service delivery personnel will achieve the quality standardization. Its customer relation management will also be improved with some clients shifting from being multi-brand users to being royal customers for the organization. Market diversification for the organization can be achieved through the integration initiative under this the organization will diversify its offering to the market which will help acquire a high market base. The implementation of the organizations marketing initiatives however will require the effort of all the stakeholders. Net suite enterprise management must all come into a common agreement on the investments to engage in the ones to forego. The bodies which will be involved in the successful implementation of this initiative for instance are the firms which offer supportive services such as the hardware base for the organization. These are the firms which act as potential partners to the organization as it seeks to achieve its vertical integration goal. Successful implementation of this initiative will have some operational implications. These operational implications include; achieving a competitive edge over the competition and also reducing the competitive advantage of their closest competitor Microsoft. The approach will also help the company achieve a higher market base since the late adopters who are sensitive to risks involved with the adoption will be ensured of security. The integration will enable the organization to avoid the risk associated with system failure.