TikTok is a virtual ground for almost 500 million active users and content creators. Since its inception in 2018, TikTok has almost drive penetration and reach among teenagers. Its journey has astonished than any adult entertainment app in the app store or Play Store. Short videos are uploaded there in every single second. If you are the influencer or marketer your chances to shine on TikTok is 5% greater than any others. Engaging content and well-etched strategy are the need to outshine and gain real followers. In 2019, it was downloaded 738 million times. It is one of the most rankings apps in 2020 and is in sixth place in terms of a global audience.
The app allows users to record comedy sketches or lip sync videos. It offers the opportunity to go viral, instant gratification, and a chance to connect with the most famous personalities. Proper use of marketing strategies such as hashtags encourages users to become a viral superstar. According to Pitchbook, the company has now worth 75 billion dollars, making it the most growing company in the world. It allows users to create a soundtrack by music clips, or 15-second videos. It is the fourth most downloaded app of 2019. The app is primarily used to share, design, or view the content based on comedy skits, lip-syncing, dancing, and other related activities.
How the TikTok algorithm works
The TikTok algorithm is somehow mysterious and complicated. But it has revealed the reality, how it works! Everything can influence tiktok algorithm from what type of hashtags you use to add music, to location and all the lip-sync videos. Business owners and influencers are looking forward to engaging more content on it. Previously, everyone makes the propositions that the For You page appeared at the top by putting videos that are related to location, profile, and the videos that have already liked. But TikTok has revealed the truth that the app recommends the videos based on the following factors such as users’ interactions, video information, and device or account settings.
The account that has more followers will receive more views because it is embedded in their recommendation system. It prompts to select the categories that interest you, for example, sports, beauty, travel, pets, etc. Create the engaging content that might be the interest or preference of others. So, they will like, recommend, or replay your videos.
Hashtags
Hashtags are an effective way to gain more followers and likes. Want to make your video more famous on TikTok? You should need to know what are hashtags that make your video viral. TikTok videos have organized by popular hashtags and dynamic content that boost you right off the bat. Hashtag works the same as it works on Instagram. Hashtags are essential to your videos to organize and classify your content under the relevant category.
Few hashtags for example ‘For You Page’, ‘FYP’, and ‘For You’ get your video trending. The ‘For You’ page will surely help you to reach the right audience. The best technique is to find the popular hashtags on the Discover Page in the TikTok. Find the low competition hashtag and put it in your video to explore more traffic. Trends are always changing because they are fast-moving. So, prepare for the latest change and adapt the new policies to create engaging video content that is trendy. And still, create unique content.
TikTok marketing brand promotion
In-feed native ads are an effective way of advertising. Users will land directly to the page because it had options of adding order buttons and website links. It will help in achieving and calculating total views, impressions, click-through rates, engagement received, and video watch time. Video clips, small images, or GIF turn out to be remarkable for the brand’s promotion. TikTok marketing tools are user-friendly or straightforward, and the brand will take over effective ads.
Your content is the king, like any other marketing campaign. Live video or sometimes crazy ones post valuable benefit to your TikTok profile. With each upcoming year, the marketers have considered the TikTok marketing strategy to set new popularity trends to reach the capabilities. Unique content helps to set your profile apart from other business brands and creators.
The more time you spend on TikTok, the more you will find the appropriate niche. Started by brainstorming ideas for videos and see the trending soundtracks, memes, dances formats on the discover page of TikTok. A user can share creative expressions and passion through their videos. It’s much easier than going viral on YouTube or Instagram, but it’s still tough to become super-viral on TikTok.
A lot of people go by just posting videos like Vine content or funny random things that go viral. But if you want to get formula on how to go viral, you need to find your niche. It is what you want to start with because if you do not know what the target audience in your case is, you will upload random videos. You do not know if it goes viral or not. You want to have it precisely tailored to one audience. So, try to hit the For You page that people want to see.
Post a lot of engaging content
The key to becoming super-viral on Tik Tok is the volume. TikTok videos are based on compelling music tracks, filters, and effects. They are usually powered by Artificial Intelligence algorithms that optimize all the factors as curation, creation, content, and recommendation. It provides the opportunity to millions of users to set a challenge of various types and create engaging content. Often you will spend more time in creating an engaging video and publish it. Sometimes you will not gain traffic. By posting a lot of videos, there is a chance that any of your videos get viral.
Staying tuned with the current events or the latest news and making your video will help you to get more than a hundred thousand views. It’s time to put your shoes in the audience perspective. Doesn’t stick yourself on editing videos on the TikTok only. You can download different apps to convert your TikTok videos such as Kapwing’s Studio that Will help to create vertical videos.