Effective use of a search engine is necessary for setting a coherent business strategy
The lecture on strategies for products and services helped understand the different aspects of products and services. I learned that products can be classified based on different criteria such as durability and tangibility, how they are used, and what they are used. Therefore, when I want to purchase a certain product, I will have to consider whether it is an industrial, durable, or consumer. Products should not be bought for its sake, but the right aspects of the correct usage should be addressed. I now understand goods and services are improved by innovation and change of technology; hence the business must remain updated. Companies should also carry out the best service practice to ensure that global customers get the best quality and experience.
Question One
Effective use of a search engine is necessary for setting a coherent business strategy. Failure for organizations to establish essential and well-defined search engine strategy may end up having issues related to their customers’ search schema (Shi, Chen, and Chen, Z 2016, p. 532). Having incompetent team leaders is major cause for failure of the companies to develop search engine marketing strategy. Skilled team help in building an effective marketing strategy, implement it, and lead the business in making profits. The establishment of search engine marketing can fail due to lack of elaborate vision and application wrong technology. Most of the times, marketers chose a specific technology without appropriate panning. The other problem is that the marketers fail to use the precise search engine that deal with different marketing areas and tactics. It is important to understand that consumers’ behaviors change with time hence companies should chose the best search engine that captures those details.
Question Two
Contextual factors and search engines affect the how brand evaluations are carried out. Contextual factors sets the attitudes and behaviors towards a certain brand. For example the consumers many alter their evaluations depending on how the brands are displayed. The internet users have specific believes about the results they obtain regarding the search engine and how the search criteria are attributed. The search skills of the internet users also contributes to consumer brand evaluation hence it is vital to ensure that key words are captured on the brand’s content to promote search engine schema (Lim, Zhou, and Su, 2010, p. 64). The order in which the information is arranged and formatted determines how it is processed by the internet. Also, sequence has critical implication on how the information is processed by the search engine as the display may negatively affect the brand evaluations.
Question Three
Firms should be consistent on how they position their information on the search engine. Most consumers’ possess psychological bias where they prefer associating themselves with brand that they can access easily. Therefore, such perceptions set the attitudes towards a product in the search engines. Companies intending to use web based search engine strategies should have the ability to judge the processing abilities of the search engine users as not all people are experienced in extracting online information. Organizations should utilize different tactics to ensure that they are at the top on SERPs rankings. They should also hire experts who can use the power of the internet to promote exposure and site visibility in internet marketing (Chen et al., 2010, p. 4645). Such an approach will also be strategized in a way that the schema of the internet users will get activated hence achieving search engine optimization.