Amazon Has Succeed When So Many Other Companies Have Failed.
Amazon is one of the online retail stores that has remained on top of the market. Amazon has succeeded when so many other companies have failed because of the strategies they are using to market the company. Amazon introduced the popular MP3 that matches Apple’s iTunes that attracted a volume of customers because customers could get any music they want. MP3 Amazon’s product, Kindle, is the most successful launched product that sells in the online market. The strategy used by the company is reliability and affordability. Kindle is a store for online books, and anyone can get the kind of books they want. Amazon has invested in the latest technology, which makes shopping online very easy and fast. The company has also maintained low prices in its products that have attracted many customers and has helped in its geographical expansion. Additionally, Amazon introduced delivering products on Sundays that helps get to a large number of people.
Amazon believes in building customer satisfaction, loyalty, and frequency in purchasing orders. It has continuously updated its technology, which plays a huge role in expanding the business. In its expansion, the company will introduce the use of drones in the delivery of lightweight products within a short distance. It will boost the company’s business because it will attract many customers who will embrace the drone delivery. Amazon is a one-stop-shop, and you can get everything you want from books to electronics. One factor that has helped the company remain at the top is the consistency and availability of almost all products from electronics to books and households. It has created loyalty within the customers, which has created frequency in purchase orders. The company has also invested a vital channel for affiliates who serve more than 200 million customers worldwide.