JD.com E-Sports Plan
With an increasingly growing mobile gaming applications, JD has announced through ChinaJoy of launching JD E-Sports plan. This launch is to be partnered with Lenovo, Black Shark, and various cell phone supply producers, among others.
Gaming Phone Products
ChinaJoy is the most prominent Chinese gaming convention, and working with it will help accelerate the rate at which gaming phone applications develop. This is only possible through focusing more on the devices, encouraging online competitions, and putting features that will ensure the gaming players have a recommendable experience.
JD has already developed a reputation since it is the company that came up with the “gaming phone” idea. That is in the year 2017, and all along, it has worked with several mobile phone labels in developing gaming phone products.
Growth Rate Statistics
The rate of growth of the mobile gaming industry is high in China. That is from industrial data, whereas of 2019, statistics point to 630 million gamers. This, therefore, has led to an increase in demand for such gaming products. An example is in JD’s sale, where there has been a 150% sale increase in his products year after year.
Once JD E-Sports Plan has been launched, there is an aspiration to anchor it on JD’s supremacy of traffic and technology and enable its partners to increase the standards of their business. On how to market to their target audience, JD plans to go for themed campaigns based on big data and game consumer traits.
JD Promotions
Tencent will come in handy for JD in helping it develop its hardware and devices into better C2M gaming products for their users. JD has also set in motion a string of services such as free trials and trade-ins to target more gaming customers.
JD and its partners are committed to promote their mobile gaming services in learning institutions such as universities, build player ecosystems within students, and hold exciting virtual competitions for the users.