Long Formal Report – Ace Distributors
Information about the organization and content of formal reports begins on page 153 of the textbook.
The example of a Title Fly – is on page 163.
The example of a Title Page – is on page 164.
The Example of a Letter of Transmittal – is on page 165.
The example of a Table of Contents – is on page 167.
The Table of Contents is really the outline for the report.
| TABLE OF CONTENTS Executive Summary THE PROBLEM AND THE PLAN Incidentals of Authorization and Submittal Objective of Distributor Training Improvement Use of Incentive Techniques A Preview of the Presentation ANALYSIS OF DEALER DISTRIBUTOR RELATIONSHIPS Negative Effects of Unproductive Sales Techniques Correlation of Dealer Contacting and Success Vital Role of Relationship Building Necessity of Supporting Activities Summary-Conclusions DIFFERENCES IN HOW DISTRIBUTORS SUPPORT DEALERS Near Equal Percent of Distributors Calling Weekly Value of Educating Current Dealers Limited Effectiveness of Supporting Dealers Underutilized Use of Support Resources for Dealers Summary-Conclusion OBSERVABLE DIFFERENCES IN DISTRIBUTOR SUPPORT SYSTEMS Positive Effects of Distributor’s Commitment to Provide Support Systems Apparent Value of Providing Support Resources Necessity of Product Knowledge Summary-Conclusion RECOMMENDATIONS FOR TRAINING
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Use the table of contents on the previous page as the outline for the report.
A list of Illustration is also required. The assignment requires 5 illustrations. These can be tables, charts, graphs, etc.
Additionally, the assignment requires 10 sources including your primary sources.
According to the report brief for this report you already have primary research provided for you. Because the primary research is large you will place all of your primary research in an appendix at the end of the report. However, you will want to use some of the data in your report. To do so you will need to place it into smaller tables or use charts, graphs, etc. to represent the information.