As stated by (Condi et al., 2018), the value proposition is a statement that asks why a capital venture should be convinced to invest in one business and not another. The value proposition gives a prospective capital venture funding agencies much persuasion that the service or product offered is of greater value than comparable deals provided by the competition. It’s more than ever necessary to have a simple, concise value proposition in business. The benefits that Uber bike deliveries bring to the community are fastness, efficiency, and safe home and office deliveries (Lehoux et al.,2017). Notably, this has been enhanced by online shopping that has become an upward trend worldwide. Deliveries must, therefore, accompany the growing online market connecting the buyer to their products safely and quickly is vital in ensuring the sustainability of online shopping. The paper aims at discussing the value proposition at Uber bike delivery.
The initial funding was acquired after the investors determined various value propositions aspects in Uber bike deliveries via the delivery for grocery, medicine, cosmetics, and other small essentials shopped online. Uber bike has communal benefits to society. Borrowing from (Suhartanto 2019), the Uber Bike deliveries enhance customers’ relationship in society. Besides, this is because the deliveries are offered in the shortest time possible with order as well as accuracy. Another value proposition is that there is significant innovation as Uber bike delivery meets the community’s needs (Klaassen, 2017). Customers have less time to go shopping and find it convenient to order for their desired product on the online platforms. With the Uber bike availabilities, the goods are delivered at their doorsteps. Another factor that convinced the capital venture is long-term sustainability. The income generated keeps business running and create youth employment.