DHL Approach to Innovation
The article is about how DHL approaches innovation to transform from traditional ways of working to a digitalized way of operation. DHL aims at remaining on top of the trends and satisfy the ever-changing customer expectations. Rather than adapting to the current trends, they aim to upgrade its supply chain to match the digital business model. DHL’s approaches to transforming its operations include establishing a smart warehouse where the transformation of innovative ideas into scalable and commercial products occurs. DHL has also created innovative workshops aimed at customer inspiration, connection, and engagement with trends and exchange of ideas. DHL is also training its employees so that they can adapt to the ever-changing business environment. When there are challenges at DHL, solutions that aim at providing value beyond customer expectations are implemented.
The DHL approaches are innovative because they have enabled DHL to transform from the traditional modes of operations to digitalized modes of operations. Most of the cumbersome works are no longer done by humans but are instead accomplished by the machines. When DHL keeps on with this kind of approach to the changing technology, they will have the ability to remain on top of their competitors because they will have the best talents to help the company adapt to the ever-changing market and consumer trends within a short period. The ability of DHL to remain consistent in the kind of services they are offering to their customers will make the customers build trust with them. Therefore, the demand for the services of DHL will increase, resulting in an increased revenue base for the company. An increase in demand for their services will also result in the need to open up more branches across the globe.
References
DHL Supply Chain. (n.d.). Article | Our approach to innovation. DHL. https://dhl.lookbookhq.com/ao_thought-leadership_social-recommend/article_dhl-approach-to-innovation