Digital Marketing Sales
Industrial machinery falls among the majority of competitive industries globally. The industry’s giants appear to make the game plans for this extensive sector. Their power is based on their interrelations with the industrial technicians, relevant state authoritative bodies, in their capability to impact the industry’s regulations and rules, in the notion that they become responsible for establishing the sector’s pricing rates, making it hard for other relatively smaller industries in the sector to adapt. The present paper presents a digital marketing plan outline in the process machinery market for ‘Valley Equipment Company,” dealers in industrial machinery for new and remanufactured motors and other machines like heat exchangers, tanks, and pumps.
The aims of the digital marketing strategy are mainly represented by bettering the services offered by Valley Equipment Company to existing clients. The company management could consider addressing this by increasing traffic to its website by targeting long-tail keywords when advertising their products. This action will increase their web searches, thereby increasing their customers. Another thing the company owners should consider is the necessity to send text messages when the new or remanufactured machines must be delivered or collected for repair. This action will better efficiency within the company, as well as save customers’ time. Additionally, it also enhances a good relationship with the clients hence increasing their satisfaction. The company should also develop an effective email platform that sends and receives emails from clients. This platform would help save time in replying to many requirements and questions from customers. Lastly, there is a need to develop a complex service that increases awareness of services offered by the Valley Equipment Company (Išoraitė, 2016). This strategy would help address the customer’s preferences and needs that are ever-modifying. This increased awareness will be helpful in determining increased customer numbers purchasing from the company.
References
išoraitė, m. (2016). Raising brand awareness through internet marketing tools. Independent Journal of Management & Production, 7(2), 320-339.