The presentation is based on an initiative on driving environmental consciousness through the sale of T-Shirts. The author’s use of the 4 P’s of marketing to illustrate the go-to-market strategy for the T-Shirts gives a practical understanding of the application of market mix. The introduction was not very clear of who was making the presentation and the target audience of the presentation. What I could have done better would be to introduce the presenter, the presentation’s target audience, and the objective of the presentation.
On the product, it would be helpful to start with the customer needs, what problem they are trying to solve, and for whom. This is important in driving the value proposition. By doing this, the question of what is in for the audience would have been answered.
The price was based on gender and T-shirt type. However, it would be helpful to breakdown how the pricing was arrived at. Indication of whether there are any discounts and how the price compares to competitors would be necessary.
Regarding the place, the author indicated that the colleges would be ideal, especially for students studying Geography, which was based on assumptions. It would have been good to show the distribution plan for the T-shirts and how they will be sold.
On promotion, the author indicated the promotion channels, including both online and physical advertising. However, it would be helpful to show what influenced the selection of the promotion channels to answer questions like what competitors use, or is there any seasonality.
A better conclusion would have been a call to action to the audience. What exactly does the author want, the audience to buy, sell, or drive awareness of the T-Shirts.
SHENGNAN, Y. and Nedelea, A.M., 2019. ANALYSE LONDON TOURISM BY MARKETING MIX ‘4PS’. Ecoforum Journal, 8(1).