Social Influence 3
Running Head: Social Influence 1
Social Influence
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Based on social factors, people interact and make decisions based social factors such as conformity.it entails the alignment of people towards certain aspects and identify with the characters based on the things that confer with their interests. The YouTube video talks about conformity and the factors that influence compliance. Culture influences the ability of a person to identify with something or someone, and the YouTube video implies that people are affected by what they perceive to have the meaning as individuals or as a group. An example of culture to show conformity is the rise of fandoms, a fan base that is obsessed with what celebrities do every day. The concept is well illustrated by Solomon Asch’s research expressing the power of conformity. These explain the legion of fans stars have and also the reason why they wear, eat, and behave similarly to the celebrities. Social influence is pronounced in society, and the video with examples based on experimental research from Milgram identify that people become less involved in whatever they do and less accountable when in groups but become more responsible when they act as individuals. A lot of that is real in everyday life as we see terrorist groups where most of the members work according to what the group decides and do not act as individuals.
It is also true for depersonalization where someone does not disobey orders because they have not seen anyone violate the rules and right it is for many people in real life to disobey orders if they have do not have role models. The video also indicates the level to which human beings can go in terms of obeying laws, and most of the people can go to lengths to execute orders. It is particularly disturbing because most of the people are under absolute authority and go to whatever measures to retain whatever they possess. An example is Eidman’s defense for torturing people as being the obedience of orders from his seniors. Persuasiveness has its powers on what product people purchase, and as the article suggests, when presented with choices, people tend to choose quantified options over simpler ones. It implies that when doing marketing, the party that will have the most sales is those who have more to offer in terms of product review will carry the day. Most people are ignorant and oblivious of what they are presented with and do not have a keen look at the variations.
As seen from the article, how many arguments are enough to be persuasive, it shows that the more arguments a person has, the more convincing they can be (Kaptein, 2015). It is backed by the one early study which shows that participants chose the side that had more arguments. The study also provides scenarios when presenting people with many arguments can backfire, and such a case is when all the arguments are weak. The article, cognitive bias in legal decision, talks about how legal judgments are supposed to be impartial and how it is hard to make unbiased decisions. There are many reasons for legal practitioners to make biased decisions and the article through information from “anchoring heuristic” article shows some of the grounds under which unbiased choices can be made. The article implies that most of the decisions that have been made by judges might have some degree of bias. The article elicits some concern for the netting of punishment to those found guilty, and it should be wise to make sure that the process of the trial has minimal biases.
Citations
Kaptein, M., Markopoulos, P., De Ruyter, B., & Aarts, E. (2015). Personalizing persuasive technologies: Explicit and implicit personalization using persuasion profiles. International Journal of Human-Computer Studies, 77, 38-51.
Nagireddy, M. Issues with the Judicial System: A Philosophical and Psychological Approach.