Strategic Entrepreneurship
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Strategic Entrepreneurship
Corporation innovation is a way in which businesses implement new innovative activities to the existing business models. A perfect example is Amazon Go. Amazon Inc. operates on an e-commerce basis, requiring that the company innovate new ideas to keep up with startups and competitors like Alibaba. The Amazon Go is an invention meant to create a store which does not have a checkout. It uses technologies such as sensor vision, computer vision, and in-depth earning here when an individual picks a product from the shelf, it is detected. When they return, it is also recognized. The total bill of products in the cart would be sent to individuals’ Amazon account.
The Amazon Go innovation employed induced strategic behavior because it was developed within the firm’s existing strategy, structure, and strategic vision. Induced decisive action is a top-bottom process in which processes and ideas are designed from the organization’s existing structure, policies, and strategic vision (Hitt et al., 2012). Amazon Go has a high chance of taking over the retail business and making the company maintains a leading position.
The rationale for this is that people would not waste time queueing in cashiers but rather pick staff and go. Its efficiency would increase by a considerable percentage, and more people are likely to prefer it than shopping in other stores. Currently, time is a very crucial thing, and people are looking for services and processes which consume the least time. The fact that Amazon Go operates in a pick and leave terms means that people will save time. The innovation also encourages the use of soft money, which is safer than using cash and, therefore, more convenient.
References
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2012). Strategic management cases: competitiveness and globalization. Cengage Learning.