Motivating Behaviors within a Business
Abstract
The paper seeks to review the article, How to Persuade People to Change Their Behavior, written by Jonah Berger. The review begins with a summary of the article given by stating the key points it contains—secondly, describes how the topic and the article relates to one another. The review indicates why and how these two aspects relate. Moreover, the review discusses how motivational elements influence the business world. The last section contains the views and opinions of the author regarding the article and the topic.
Additionally, the section includes the position of the author on the issues articulated in the article, topic, and states its significance. Motivation involves three key components that include direction, persistence, and intensity. The second last part contains the importance of the topic in the business world. Such aspects include autonomy, advancement, achievement, responsibility, recognition, and personal growth. These aspects ensure the completion of the motivation process in a business.
Keywords: Human Behavior, business environment, and motivating behaviors
Motivating Behaviors within a Business
Over time, various scholars have illustrated that motivation of behavior in a business environment enables the management team to meet the set goals and objectives. Moreover, motivation results in increased productivity and allows the company to obtain a high amount of output. For this reason, motivation helps in changing behavior in business, unlike persuasion (Berger, 2020). In this case, persuading people to change behavior never works because people change when given the freedom and not forcing change. The review seeks to provide a summary of the article and illustrate the relationship between the issues arising from it and the course topic-motivating behavior within a business.
Summary of the Article
The article illustrates how the processes the government and healthcare service providers use in enhancing behavior change remain challenging. Additionally, it gives the best ways to motivate behavior change among humans (Berger, 2020). The article confirms that the government and the healthcare officials assume the responsibility of ensuring people have changed their behavior to help in mitigating the problem. It also indicates that the utilization of directives, issuing demands to persuade behavior change, does not serve as suitable approaches. In this case, the directives and demands fail in terms of effectiveness and efficiency in promoting change. In this case, people violate the demands and guidelines by assembling and breaking the rules. Persuasion and control result in rebellious behavior hence difficult to enhance behavior change. Lastly, the article articulates how posing questions, requesting for less, and highlighting the gap approaches for behavior change work effectively and efficiently.
Motivating Behaviors within a Business
The topic focuses on the aspect of motivating behavior within a business. It this case, it discusses the critical elements of motivation and the motivational issues that help in driving behavior change in an organization (Berger, 2020). Furthermore, the topic illustrates the benefits of modifying behavior in business. On the other hand, the article demonstrates the approaches that enhance behavior change without resistance and how specific strategies for behavior change results in resistance. The topic relates to the article by both concentrating on behavior change, methods of change, and the significance of such changes in the business. The reason why they relate is that it gives the best approaches to implement change in a particular environment.
Impacts of Behavior Change in Business
The motivation for the change of behavior affects productivity in business. In this case, a motivated workforce increases productivity, loyalty, and general organizational performance (Berger, 2020). Additionally, such an occurrence increases the level of commitment and morale among the employees towards obtaining the set goals and objectives of the business. Furthermore, the motivation of behavior change decreases employee turnover hence decreasing the constant requirement of induction of new workforce.
Views and Opinions
Both the topic and article provide insights into the process of enhancing behavior change. I agree with the article since that persuasion and control never improve change, but posing of questions, highlighting the gap and asking for less does. Whereas, the topic also gives accurate information on the approaches, components of motivation, and benefits of behavior change in a business.
Importance of the Topic
The topic provides the major motivational components hence helping the organization to know how to achieve change. For this reason, it identifies the intensity required during the process of change. The topic serves the significance of helping an organization establish the importance of modifying behavior in business. Additionally, the topic presents the motivating factors that the organization should utilize to enhance behavior changes. Therefore, it assists business organizations in knowing how to improve positive change that results in increased productivity and performance.
Conclusion
The article provides successful ways of enhancing positive change and a difficult way to promote change. The topic focuses on all aspects of behavior change. In this perspective, it gives the process of enhancing change, critical components of behavior change, and the importance of such changes in the environment. Modifying behavior in business helps cut off employee turnover and decrease induction costs.
Reference
Berger, J. (2020).How to Persuade People to Change Their Behavior, Policy.1-6