A crawler search engine is a program on the internet that uses websites by reading the opened pages and all the information that is contained on it in a bid to creating entries for the search engine index. The majority of the search engines have the program, which, to some, is referred to as a bot or a spider. A crawler only visits the sites that have been submitted to them either as new or updated ones where they can be selectively visited or indexed (Pavalam et al., 2012). The engine crawls through a single page at a time and follows the links at a time to other related pages until they are all read. The engine crawlers enhance the use of algorithms and rules in the determination of the frequency of re-crawling and indexing.
How has the utilization of mobile technologies impacted search engine optimization practices?
The compatibility of the internet on mobile phones has made the devices the second where one can search on the phone instead of the use of web browsers. Mobile technologies have reshaped th search engine landscape. For a website to be highly ranked by Google, it has to be mobile optimized since vast volumes of traffic are tracked by Google as used every day by the mobile users (Braun, 2019). Instead of using the Google search application, mobile users click Google to search to show a list of the highest searched words. Therefore, everything typed on the mobile phone is filtered to relate to the search. The above is most important when it comes to optimizing a search engine optimization for the locations. Lastly, unlike in the use of a desktop where people search for things with more details, the mobile user can shorten their search inquiries in a bid to spent less time on the phone screen.
Describe how mashups create new benefits and functionality from existing data or information.
A data mashup the integration of two or more sets of data in one geographical interface. A good example is a business dashboard where data is pulled together from multiple disparate sources providing an end-user with a quick view of business performance. Data mashups create benefits and functionality by empowering the power-user analysts, businesses, or an individual, that studies the dashboards sifting through reports of the underlying data (Bouchard, 2009). The mashups can repurpose the data for unexpected questions and also introduce new data in the mashup and enhance self-service at different levels. There is also faster access to both external and internal sources of data regardless of the format.