Marketing Strategy Factors
An effective marketing strategy significantly contributes to the successful growth and expansion of the company’s business in Australia. Additionally, a point to also note is that customers play an essential part of any business company as they often exist as the most vital stakeholder (Luthans & Doh, 2018). None the less, it would have been meaningless if products and services provided had no open to purchase or be sold to. The two main important aspects that contribute to an effective marketing strategy are both consumer behavior and the communication style used in marketing the products and services. Consumer behavior constitutes the elementals aspect of social structure that may, in turn, influence or impact consumer behavior (Luthans & Doh, 2018). How do the elemental aspects of social structure affect human behavior? How do they, in turn, inform the company’s marketing strategy? Consumers do have diverse roles when it comes to purchasing cars and any other associated service. Thus, these given roles can influence their buying behavior.
A point to note is that the given roles of consumers are often viewed with their expected behavior within the society. None the less, the roles can be related to the consumers’ family, social status, and employment, among other significant aspects. Families can influence consumer behavior in several ways, such as helping the family member develop various beliefs ranging from political, religious, and even product preferences and lifestyle choices (Luthans & Doh, 2018). Family sizes and expenditures would also influence the way they look at6 given products. Additionally, the social class of consumers can also influence their purchasing behavior. The social class of individuals is often grouped according to the amount of wealth, education, and income that one has. Therefore, the social class of any given individual has a significant impact on the way they spend. For instance, people with a lot of money will spend more in comparison to those that have little. Culture can also have a profound impact on the consumers’ behavior and impacts the way given individuals view various products based on whether the products reinforce theirs believes customs and values.
The given elements of social structure would be essential in informing the company’s marketing strategy on the type of cars to supply to the community with regards to their communal structures. For, since the Australian community has a heterogeneous structure made up of both the wealthy, moderately wealthy, and value family, the cars that will be manufactured and distributed will match both aspects of the society. Consequently, verbal and non-verbal factors should be incorporated int to the delivery of the marketing message through online and physical platforms such as roadshow promotions or community promotions. Additionally, careful consideration should be taking on the mode of communication that is familiar with the individuals in the country.
Human Resource and Organizational Strategy Factors
Both human resource and organizational factors are also essential for the company’s success in the country. Ultimately, obtaining human resources often goes hand in hand with the legal regulations of any given country (Armstrong & Taylor, 2020). Ultimately, in the given country, several legal factors are unique to itself, such as the country’s time off laws in which the country has a very generous time-off law. The power of unions in the given country might also affect the employment process and, in turn, the company’s success. Additionally, their country prohibits non-compete agreements also affect the acquisition of employees in the given country when it comes to the exploitation of sensitive information. Additionally, ethical consideration with regards to labor in the country includes the prohibition of worker exploitation and calls for good working conditions and equality when it comes to obtaining and treating employees. Additionally, employers are expected to respect and protect their employees.
Employee motivation and satisfaction in Australia are high and mostly encouraged to ensures that employees deliver to their full potential. This aspect will positively impact the company’s human resource for the expansion project, as many of the employees will be more committed to achieving the company’s goals. The given population of employees will also have a positive impact on the company’s goals of expansion as they will provide an effective set of workers. Therefore, the company will be expected to acquire employees as per the rules and regulations of the country in conjunction with ethical practices when dealing with employees.
Corporate Social Responsibility Strategy Factors
Several corporate responsibility strategy factors in the given country could affect the strategy is implemented. These factors include the social and economic needs of the community in which the company will operate (Chandler, 2019). Moreover, the company’s expansion project may impact the community both negatively or positively. For instance, some of the people may be displaced during the expansion and, at the same time, provide employment opportunities for the given individuals. The company will have to ensure that both the social and economic needs of the given community are met. The safety of consumes in the given country is taken as a priority, and thus, this might impact the way the company will implement the expansion project. Lastly, the environment in which this population life is essential to them, and therefore, the environmental conservation policies put in place may affect the way the company will operate when manufacturing the cars to ensure that environmental pollution is minimized.
Reference
Armstrong, M., & Taylor, S. (2020). Armstrong’s handbook of human resource management practice. Kogan Page Publishers.
Chandler, D. (2019). Strategic corporate social responsibility: Sustainable value creation. SAGE Publications, Incorporated.
Luthans, F., & Doh, J. P. (2018). International Management: Culture, strategy, and behavior. McGraw-Hill Education.