Innovative Company
Name
Institution Affiliation
Innovativeness Business of Amazon Inc.
Organization background
Jeff Bezos founded Amazon.com in 1994 as an online bookselling platform but later advanced into selling other products. The company’s headquarters are based in Seattle. Jeff remains the head of the company as the CEO and president; however, other high profile officials in the company help run it. There is a board of governors who provide oversight to the company leadership; Jeff Bezos chairs the board. Amazons offer its customers with cloud computing, digital streaming, artificial intelligence services, and e-commerce options. The company has extended and currently has over forty subsidiaries providing different services to the people. The company has employed more than 800000 workers, making it the second-highest employer in the United States. It is also one of the most valuable companies in the United States, providing retail services for its clients. Its website, one of the core avenues of its service and product provision, recorded over 615 million visits in 2018 (Shmula et al., 2018)). Though the company is located in the United States, its products are services are not limited to the United States; they provide them throughout the world.
Amazon.com is an iconic example of an innovative electronic e-commerce company that manufactures electronic books, online retail, and Web services. The company’s headquarters are in Seattle, Washington. Amazon.com is vast e-commerce or internet-based company that sells electronics, music, books, toys, movies and housewares, and many other products. The products are sold directly to the clients or as the middleman between the retailers and many other customers in the world. Cloud computing, also known as computing sources, is one of the Web services provided by the company as well as data renting. In the year 2020, 1% of North America’s total internet traffic traveled through the company’s data centers. Thus, it proves that the company’s online presence has been considerable and successful. The company also makes online e-book readers such as the Amazon Kindle. The company’s promotion of online reading services has led to massive growth in the demand for e-book publications in the market (Taylor, 2019). Thus, the company is well known for the disruption of well-established technological industries through mass scale and technological innovation. By the measure of market capitalization and revenue, Amazon is the world’s largest online marketplace. Also, Amazon is one of the world’s most valuable organizations since it is the second-largest employer in the United States’ private sector. The company started a project known as Fulfillment by Amazon. It involved the management of the inventory of small companies and individuals who sold their products online through Amazon’s Internet site. Back in 2012, the company bought a system known as Kiva Systems that automated its inventory management business hence purchasing the food market.
With Amazon’s success in the e-commerce market, many other companies have risen to provide internet-based services. Therefore, market competition has increased where the interment providers strive to expand their markets by outdoing each other both domestically and internationally. As an international marketing manager to Amazon, it is my responsibility to develop and implement the company’s most appropriate marketing strategies. With the rise in market competition for e-commerce companies, this paper provides strategic approaches to Amazon for market success. Amazon has, for a long time, been the pioneer in the e-commerce or online retail space. The company started as an online bookseller and store; then, it expanded quickly to start selling any products that can be sold online. The company has expanded its global market and by expanding its operations globally through the combination of global logistics and delivery platforms as well as localized portals. For a company to reach such heights of growth in the competitive market, intensive growth strategies must be put in place. For instance, market development is one of the primary growth strategies by Amazon. The main goal and objective of market development are to focus on entry into new markets and growth in the markets. Amazon has continued to expand its international markets since it used to provide internet services in the U.S. market. It has now developed e-commerce websites in other countries such as China, the United Kingdom, Canada, and India (Majed et al., 2018). Amazons’ growth is influenced partly by its ability to develop new products for the consumers in the market. For instance, Amazon offers new products such as Amazon Web Services and Amazon Basics. The last intensive growth strategy is diversification, where its application is to focus on growth based on new businesses. For instance, Amazon’s growth is contributed by the acquisition of Audible.
Amazon has sort to deliver products to its customers in the shortest time possible by using the Amazon Prime Service, which was launched in 2005. It offers two-day shipping on thousands of their products to their customers. The delivery system was a game-changer in the supply chain of Amazon because customers preferred it for its two-day free delivery services and a one-hour delivery system, which has later changed to a two-hour free delivery system. Amazon has advanced its supply by using a sophisticated system of information technology and a network of warehouses. Amazon understands that involving a third-party will lengthen the supply process, and that is why once a buyer identifies a product on the platform, there is a process to be followed (Majed et al., 2018). Amazon Robotics helps with packing, whereby robots pick and pack goods. The robots help in the completion of warehouse activities earlier, and the delivery vehicles ensure customers receive their products on time.
References
Majed, S. Z., Nuraddin, S. H., & Hama, S. V. S. (2018). Analyzing Amazon success strategies. Journal of process management. New Technologies, 6(4), 65-69.
Shmula, Says, H., & Kerala, H. (2018, June 26). Amazon Product Development Process: Customer Work Backwards. Retrieved from https://www.shmula.com/start-with-the-customer-and-work-backwards/324/ (Shmula, Says & Kerala, 2018)
Taylor, N. (2019, November 04). 3 Critical Elements to Amazon’s Supply Chain Strategy. Retrieved August 02, 2020, from https://feedvisor.com/resources/amazon-shipping-fba/3-key-elements-to-amazons-supply-chain-strategy/